Trader Joe's filling shelves ahead of Rockville opening (Photos)

Merchandise is hitting the shelves and display cases inside the future Trader Joe's grocery store at 255 N. Washington Street at Rockville Town Square. Bags of chips, jars of salsa, and neatly-stacked boxes of Joe's Os cereal are among the items visible through the store windows. Also visible is a series of Rockville-themed art high on the walls. Some are obvious, like a Trader Joe's rebranding of the Regal Rockville cineplex, while we could guess that the vintage cars are a riff on The Great Gatsby, whose author is buried in Rockville. Which reminds one of the historic moment when the idea of naming one of the parking decks at the Square "The F. Scott Fitzgerald Garage" after the greatest American novelist was very briefly under consideration by City of Rockville officials. Wasn't Gatsby's car yellow, though?

Rockville Trader Joe's construction update (Photos)

Permanent signage has been installed on the facade of Trader Joe's, opening soon at 225 N. Washington Street at Rockville Town Square. Inside, cash registers and shopping carts are now in place, the screens of the former already active. Trader Joe's replaces departed grocer Dawson's Market as the retail anchor of the struggling development in Rockville Town Center. No official opening date has been made public as of this writing. 

Fork & Kitchen opening in Rockville

Fork & Kitchen is coming soon to Rockville. The restaurant will be located at 150 Gibbs Street at Rockville Town Square, according to a liquor license notice posted there. That fairly large space was most memorably home to Bar Louie. Fork & Kitchen does not appear to have a website or social media presence yet, but it does have a liquor license hearing scheduled for June 5 at 10:30 AM.

Rockville Trader Joe's construction update (Photos)

Most of the Rockville grocery store excitement at the moment is focused on the June 25 opening of Wegmans on Rockville Pike. But those living closer to "The Square," a.k.a. Rockville Town Square, are eagerly awaiting the opening of Trader Joe's at 225 N. Washington Street. This is one of 21 new Trader Joe's stores opening nationwide this year. Three will be in the Washington, D.C. area, including this one, which will take the place of former grocery tenant Dawson's Market.

Trader Joe's construction advances at Rockville Town Square (Photos)

Trader Joe's is inching closer to opening at Rockville Town Square. Any Trader Joe's regular will quickly recognize the wood checkout counters and wall trim now visible inside the former Dawson's Market at 225 N. Washington Street. Some refrigerated displays and shelving are in place. There is another Trader Joe's down the Pike at Federal Plaza, but this one will be much closer to many Rockville neighborhoods, and walking distance for residents in the Town Center area. Don't expect the other to close, as Trader Joe's has recently adopted a CVS Pharmacy/Starbucks geographic strategy, as demonstrated by its opening of two more locations near its longtime Bethesda store.

No opening date has been announced by the grocery chain. It has confirmed that, under Montgomery County's antiquated liquor laws, no beer or wine will be sold here. There are several beer and wine retailers in the Town Center vicinity, but your elected officials want to ensure that you will not just be able to grab a bottle of wine conveniently when you purchase your dinner at Trader Joe's!

"At Trader Joe's in Rockville Town Square, we see ourselves as your neighborhood grocery store," the company says. "Step inside and you'll find unconventional and interesting products in the Trader Joe's label like Mandarin Orange Chicken and Cold Brew Coffee Concentrate, as well as everyday basics like milk, eggs and fresh produce. Most importantly, we offer all of our delicious, quality products at the very best prices. We’re happy to be part of your community, and proud to offer you unique products and an exceptional shopping experience, every day."

Verizon moving at Rockville Town Square

Verizon will be moving a short distance at Rockville Town Square. The phone store is currently located at 20 Maryland Avenue, next to Gold's Gym. Their new space will be at 33-D Maryland Avenue, next to Buffalo Wild Wings. Shelving and furniture are now being moved into the storefront.

Rockville Town Square drops "Rockville" from name

Rockville Town Square property owner Morguard announced that it is dropping the "Rockville" part of its name. From this point on, the mixed-use development will simply be called "The Square." Ouch. What an insult to the City of Rockville, that the city name is seen as a marketing problem. We were always told by the evangelists of urbanization that 15-minute-city town centers would create "a sense of place."

Does "The Square" represent a geographical place in any sense? No. How would anyone know where "The Square" is, especially when so many retail centers utilize "Square" in one fashion or another. "The transition to The Square marks just the beginning of a reimagined and revitalized experience at this well-loved community epicenter," a Morguard rebranding announcement declares. "Get ready for a fresh perspective on shopping, dining, and entertainment. Coming 2025!"

The struggling Rockville Town Square, like much of the Rockville Town Center area, has been through a difficult decade. There are many ideas among residents, patrons, and business owners about what should be done. Dropping "Rockville" from the name is not one I have heard before!

Dirty Dough opens today in Rockville

Signage is up and lit at Dirty Dough at 36-B Maryland Avenue at Rockville Town Square. The new cookie bakery is opening today, Wednesday, December 18, 2024, at 11:00 AM. Enjoy "super-stuffed" soft cookies with fillings and toppings, as well as milkshakes and ice cream. Operating hours for the shop will be 11:00 AM to 9:00 PM Sunday through Thursday, and 11:00 AM to 10:00 PM on Fridays and Saturdays.

Dirty Dough sets target opening date in Rockville

Dirty Dough has set a target opening date for its Rockville Town Square location at 36-B Maryland Avenue. The cookie shop is now hoping to open on December 18, 2024. If you missed my first report, Dirty Dough's selling point amongst its competitors is its stuffed cookie fillings, as well as the availability of milkshakes and ice cream that employ the cookie ingredients and toppings. Dirty Dough has an existing Maryland location in Halethorpe, with Baltimore and Laurel stores in the works.