The Hallmark Gold Crown store at Westfield Montgomery Mall in Bethesda is under new ownership. Previously known as "Banner's Hallmark," the greeting card, ornament, stationary and gift shop has been acquired by Norman's Hallmark. Norman's is the nation's largest independent owner of Hallmark Gold Crown stores. It will be interesting to see if the merchandise selection changes in the coming months.
Banner's is a local company, headquartered in Gaithersburg, while Norman's is based in Newtown, Pennsylvania. Banner's region has been Maryland, Virginia, and the Carolinas. Norman's has been focused in the Keystone State and New Jersey, but seems to be slowly expanding southward into Maryland. Norman's takes the prize for longevity; Banner's has been around since the 1970s, while Norman's was founded in 1939.
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