OOF! The hits just keep on coming for the already-moribund Montgomery County economy this morning. Lucky Strike has closed at Westfield Montgomery Mall in Bethesda, leaving a huge vacant space behind at the popular shopping, dining, and entertainment center. In a related move, Lucky Strike parent company Bowlero announced that its Westbard Square location at 5353 Westbard Avenue in Bethesda is being rebranded as "Lucky Strike Bethesda." The future of the Westbard location is not on solid ground, though, as its lease expires in 2027, and it will be up to Bowlero and landlord Regency Centers to agree on an extension or new lease on a site that previous Westbard developer Equity One had planned to erect a mixed-use building on.
One needs a cheat sheet to keep track of the numerous brand names the venerable Westbard bowling alley has operated under in its five decades in business. Strike Bethesda! Bowlmor! Bowlero! But for longtime residents, 5353 Westbard will always be Bowl America, where thousands cheer. And where thousands ate the best hot dog in Bethesda, and real men pumped quarters into real arcade games while wearing rented shoes several years past their recommended replacement date.
Interestingly, but predictably, Lucky Strike at Montgomery Mall is our second victim of the moribund Montgomery County economy and virulently anti-business policies of the County Council this morning. Lucky Strike is not closing other locations around the country, just Bethesda. Here in MoCo, it faced the same perfect storm that has sunk many a business vessel in recent years, including government-mandated high minimum wages, the highest tax and fee burden in the region, and the requirement to buy all of its alcoholic beverages from the County government liquor sales monopoly.
With the average income of the County trending downward, as the wealthy depart and are replaced by low-income residents who are the majority of the inflow population, there was also the obstacle that fewer and fewer were left who could afford a pricey night out at an upscale bowling alley. Even one that looked like it had taken possession of the den bookshelves of George Plimpton's 541 East 72nd Street duplex. But thanks to the County cartel gaining control of the Council in 2002, a rapidly-dwindling number of Montgomery County residents in 2026 could even tell you who George Plimpton was.
Heckuva job, Brownie!
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