Friday, October 29, 2021

Tesla rival Polestar opens first Washington D.C.-area dealership in Rockville


The electric car age is fully upon us, and Montgomery County auto buyers are finding each year is bringing more options to the market. Polestar, a Swedish rival to Tesla, has just opened a location at 15401 Frederick Road in Rockville, just north of Gude Drive. This is on the site of the DARCARS Volvo dealership. That's not surprising, because Polestar is partly owned by Volvo.


Polestar is most strongly promoting its Polestar 2 sedan. It looks like a cross between a Volvo electric, a Tesla, and a hint of Lincoln at the rear. It goes 0-60 in 4.7 seconds. The company also offers something Tesla won't for another couple of years, a sports coupe called the Polestar 1. A Polestar 3 is anticipated to be built in America, and the company recently announced plans to go public.


Like Tesla, the company provides a different retail experience than traditional automakers. Its sites are called Spaces, not "dealerships," and are designed to look like exhibit-filled museums rather than sales floors. Polestar doesn't have the wide network of proprietary supercharger sites that Tesla owners enjoy. But unlike Tesla owners, you can charge up at standard charging stations wherever you find them. Kudos to Polestar for touting Rockville's "bustling restaurants and shops surrounding a traditional town square with its manicured lawn" in its promotional materials for the space.

Photos courtesy Polestar

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