Abercrombie & Fitch is making a triumphant return to Westfield Montgomery Mall in Bethesda. The once-edgy apparel chain has reformed its image to comply with societal changes that have taken place since its golden era. So far, the politically-correct makeover has actually boosted the company's fortunes and stock price. When it opens, look for - and perhaps smell? - Abercrombie & Fitch on Level 2 of the mall, in the former Banana Republic (RIP) space next to the Apple Store.
Thursday, August 1, 2024
Abercrombie & Fitch opening store at Montgomery Mall in Bethesda
Abercrombie & Fitch is making a triumphant return to Westfield Montgomery Mall in Bethesda. The once-edgy apparel chain has reformed its image to comply with societal changes that have taken place since its golden era. So far, the politically-correct makeover has actually boosted the company's fortunes and stock price. When it opens, look for - and perhaps smell? - Abercrombie & Fitch on Level 2 of the mall, in the former Banana Republic (RIP) space next to the Apple Store.
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