The new McDonald's at 11710 Rockville Pike in Rockville will be the third of the company's prototype store design that focuses entirely on drive-thru and takeout orders, and entirely dispenses with indoor dining. Two previous variations on the "On-the-Go" store model have opened in Forth Worth, Texas in 2022, and in Los Angeles in 2024. The Rockville store will have two drive-thru lanes outside. But inside, there is only a small lobby with touchscreen kiosks for ordering purposes. Orders are placed via the kiosks, or in advance using the McDonald's app. Instead of a wide counter with multiple cashier stations, there is only a small window cut out of the kitchen wall, where a crew member will hand out your order when it is ready, using the pickup number you received when placing the order.
This new store model solves many problems at once. It streamlines ordering, and gets pickup and delivery orders out faster. Fewer employees are needed to operate the restaurant. And the issue of loitering is virtually eliminated, since there is no place to "hang out" inside the building. While bulletproof glass would be necessary to fully "crime-proof" the restaurant, it would be more difficult for robbers and other criminals to gain direct access to the employees than at a traditional McDonald's store.
The new McDonald's was already expected to be an improvement over the nearby location that closed last year, simply because this one will have drive-thru service. But the opening will be even more exciting now that the interior construction reveals that this is a rare and new McDonald's store design that few around the country have experienced yet, and the performance of which will influence future McDonald's store designs around the country.
This stinks! Nowhere to sit and eat? A terrible idea! In an age where nobody talks—only texts—and nobody looks at you because they’re only looking at their screens-now the person who takes your order doesn’t have to look at you and thank you—nor do YOU have to do the same! Why not let them eat the food for you! Think of the time you’ll save! And you won’t have to look at—or talk to—-anyone! True, you’ll still be hungry.
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