Jeans have been a hot fashion topic in recent months, and another retailer plans to get in on the denim trend at Westfield Montgomery Mall in Bethesda. Mavi, a Turkish denim label founded in 1991, will open a new boutique on Level 1 of the mall, across from Lily Pulitzer in the Nordstrom wing. Celebrities who wear Mavi include Lady Gaga, Liam Hemsworth, Colin Farrell, Katherine Heigl, Jessica Alba, and Kate Hudson.
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| Kate Hudson |
"I like comfortable clothes such as my Mavi Jeans, Belstaff jacket and Armani button-down shirt," billionaire Sir Richard Branson told Mavi. "They are comfortable enough for flights and nice enough for meetings." Apparently they also work for spaceflight, as Branson sported a pair of Mavi jeans when he flew aboard his VSS Unity spacecraft in July 2021.
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| Sir Richard Branson |
Considered a premium denim brand, the company's "Perfect Fit philosophy" leads to jean styles that fit a variety of lifestyles and body types. You can rightfully feign amazement and surprise that the firm is also committed to sustainability, blah, blah, blah. Mavi offers some lines of jeans that are made from hemp or plastic water bottles. And its overall "green" efforts have been praised, endorsed, highly-ranked, and/or certified by a variety of environmental organizations.
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