The new McDonald's restaurant at 11710 Rockville Pike has been hampered since its opening last May by a lack of signage easily visible to drivers traveling that busy commuter corridor. McDonald's is aware of the problem, and I've received word that they will be requesting permission from Montgomery County to install a freestanding pylon sign by the roadside. What dimensions the County will permit for that sign remains to be seen. I know that the pylon sign installed at the River Road McDonald's in Bethesda earlier this century, before the even-stricter sign rules were implemented by the County, is notably shorter than the typical Golden Arches sign seen elsewhere in the country.
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