Urban Outfitters has closed its existing store at Westfield Montgomery Mall in Bethesda. The apparel brand is preparing to open its new concept store, targeted at Gen Z shoppers, later this month in a different space at the mall. UO has so far rolled out the new store design in Houston, Texas, and Glendale, California. Maryland is third on the list, and the first on the East Coast.
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| Old store |
When UO examined retail trends, it found that Gen Z is driving a mall resurgence across the country. 72% of Gen Z shoppers surveyed stated that they do the majority of their apparel shopping at malls, and that this is their preferred shopping method. In designing a new store concept, UO also revamped its approaches to its men's and women's product mix.
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| New concept storefront |
The new store concept features more floor space dedicated to the best-selling UO brands, including BDG denim, OFU (Out from Under) and Standard Cloth. New modular and responsive fixtures and displays will allow the store to more quickly and easily respond to trends and seasons. The new store's fitting rooms will feature a brighter, more spacious design. And warmer, more richly-textured decor will create a more immersive shopping experience.
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| New concept women's department |
“Our goal is to be the go-to brand and destination for the categories and brands that define our customer’s style, and a source of inspiration through our creativity,” Urban Outfitters President Shea Jensen said in a statement. “This new format gives us the freedom to shape our stores around our customers, their lifestyle, and the moments that matter most to them.”
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| New concept men's department |
UO plans to open an additional six locations of the new concept store this year. At Montgomery Mall, the new store will be found on Level 1, between Calzedonia and Kickz.
