Immersa Edutainment VR game experience opens at Montgomery Mall in Bethesda

Immersa Edutainment has opened at Westfield Montgomery Mall in Bethesda. The virtual reality game hub has been set up on Level 1 of mall, near the LEGO Store and Build-A-Bear in the former Sears wing. VR machines available to play include the TRON light cycle-esque 360 Moto VR ($11.99-$15.99 for 7 minutes), Car Simulator VR ($11.99-$15.99 for 8 minutes), and the UFO Experience space exploration adventure game ($11.99-$15.99 for 6 minutes). The UFO game has 5 seats for a multi-player experience.

Immersa is operating on a soft opening basis right now. The full experience will begin on October 31, 2025 for the holiday season. Immersa is combining gameplay with STEM learning, and will be offering educational workshops in the future.

New Rockville menswear shop has a Porsche inside the store

Collars & Co. is now open at 1643-A Rockville Pike at Congressional Plaza in Rockville. The Shark Tank-backed retailer specializes in modern business casual menswear. Its current featured product is the patent-pending Dress Collar Polo. The 2900-square-foot store includes a vintage Porsche (shown below) and private jet replica for selfies, and a bespoke custom closet by Bethesda Custom Closets and Blinds. Operating hours for Collars & Co. are 10:00 AM to 8:00 PM Monday through Saturday, and 11:00 AM to 6:00 PM on Sundays.

Sixty Vines opens in Gaithersburg

Sixty Vines has opened at 212 Ellington Boulevard at Downtown Crown in Gaithersburg. "The winemaker's restaurant" is now the wine drinker's restaurant. Your choice of sixty wines will be poured from the restaurant's "sustainable wine on tap system." Sixty Vines replaces Pour House at the development.

Dave's Hot Chicken "coming soon" to Rockville (Photos)

Dave's Hot Chicken is "coming soon" to Rockville Pike, according to a banner posted on the restaurant building. It will be at 11564 Rockville Pike in Rockville. That was formerly an old-style McDonald's restaurant, until the golden arches moved a short distance north to the old Arby's site. Before expanding to Montgomery County, Dave's Hot Chicken was best known to Marylanders as the fast food company that promoted itself via influencer videos on YouTube, Instagram, and TikTok. Other Maryland locations have already opened in White Oak and Waldorf.

K Bap Express opens in Rockville

K Bap Express is now open at 121-B Congressional Lane, at the Congressional North shopping center in Rockville. The Korean restaurant replaces Pines of Rome Express. Dishes served include bibimbap, mandu, and kimbap. They have a couple of small tables for outdoor dining, and a small indoor dining room, so takeout sales are the primary focus here.

Spirit Halloween opens late in Rockville (Photos)

Better late than never! That's the only consolation for the Spirit Halloween store at 1683 Rockville Pike at Congressional Plaza in Rockville. The store had never opened this Halloween season, and last week cited its inability to receive the necessary permits to operate. Those permits were apparently finally expedited the day after my report, and the store is now open for business. The selection is slightly better than some other locations, as the inventory hasn't been picked over for weeks. This store also has the best presentation of the haunted subway car that is the centerpiece of this year's product line.

TRON: Ares commands the marquee at Regal Cinemas Rockville Center

TRON: Ares has replaced Taylor Swift in the prime center spot on the marquee at the Regal Cinemas Rockville Center cineplex at 199 E. Montgomery Avenue in Rockville. And that's quite an upgrade, to be frank. Whoever puts the letters up knows their TRON, having placed a quote from previous sequel TRON: Legacy on the marquee, rather than merely the title of the latest installment. The new movie took in $14.3 million at the box office nationwide yesterday.