HeyTea has opened at 891-F Rockville Pike at Wintergreen Plaza in Rockville. In 2012, in a small alleyway called Jiangbianli in Jiangmen, China, HeyTea's young founder invented cheese tea, the product that would become the company's signature product. HeyTea's other signature is its worldwide popularity on social media, stimulated by the company's effort in creating Instagram-ready store interiors and packaging, and drinks that have as much appeal to the camera eye as to the taste buds. The hype that preceded the Rockville opening is real, as the line was out the door Saturday afternoon at Wintergreen Plaza.
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