Chuy's, opening today at 11:00 AM at 12226 Rockville Pike in Federal Plaza, enters a crowded market of Tex-Mex chains and mom-and-pops in Montgomery County. What the Austin-based newcomer hopes will set it apart are its over-the-top interior decor, and - most importantly - an emphasis on fresh ingredients.
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Red-shirted "lifeguards" are veteran Chuy's employees who help get new locations up and running |
"If you've seen one
Chuy's, you've seen one Chuy's," is one mantra among long-time employees of the chain. So while you'll find the standard cacophony of hubcaps and handmade wooden fish, and a shrine to Elvis, you'll also notice some of the fish hanging in the bar are uniquely hand-decorated by employees of this location. You'll realize that the fake palm trees in the main dining room aren't all the same. And you might spend a few days trying to find all two dozen tiny whales that are hidden throughout the restaurant.
In the comfortable bar area, you'll encounter the ubiquitous flatscreen TVs, but also the rear of a vintage Chrysler doubling as a nacho bar. Here, I started off with their classic margarita with fresh-squeezed lime juice. Very refreshing, but I found their frozen strawberry margarita to be even better. Another stand-out is the Texas Martini, which has jalapeno-stuffed olives, and you can actually detect their presence in the flavor.
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Chuy's famous margarita |
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Made with fresh-squeezed lime juice |
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The Dog Wall, where you can bring a framed photo of your mutt to add to the collection |
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This appears to be your typical nacho bar... |
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...except it has Chuy's famous sauces... |
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...and is in the trunk of a Chrysler... |
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...and perhaps most importantly, is free from 4-7 PM Monday-Friday |
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One man in Mexico makes thousands of these for Chuy's all these years later (the first Chuy's opened in Austin in 1982) |
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Step up to the bar |
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Some of these fish are not like the others |
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Artificial palm trees in the main dining room |
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Each one is distinctive - this one is bearing coconuts |
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And this one sports a dying, yellow leaf |
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Seating is vintage Americana |
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Neon? Check |
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Hubcaps? Check |
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Automotive wall decor graces the Hubcap Room
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The glass-enclosed tortilla station may be the most important spot in the restaurant |
All the decor in the world won't help if the food disappoints, though. A team of employees mans a tortilla-making station, where balls of freshly-made dough of flour or corn are rolled and cooked on the traditional
comal. As Chuy's likes to say, it's likely your tortilla hasn't been made yet when you walk in the door.
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Each Chuy's has a "Pride Wall" featuring what employees are most proud of, including staff members and charity work |
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Chicken roasting oven |
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Spices and seasonings custom-made for Chuy's |
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Chuy's combs yard and estate sales on both sides of the border to find unique artworks... |
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...and vintage photos |
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The entry foyer |
I started off with an appetizer of fresh tortilla chips, piping hot, and a selection of Chuy's famous sauces. My favorite was the Hatch Green Chile, the hottest of the lineup. Close behind were the Deluxe Tomatillo and Boom Boom sauces. None of the sauces had heat so extreme that they overwhelmed the fresh ingredients.
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Chuy's famous sauces |
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Classic Tex-Mex Enchiladas plate with refried beans and Mexican rice |
Standout favorites among the entrees are the 12" Steak Burrito, a hefty cylinder packed with chopped steak that has been marinated in Texas-appropriate Shiner Bock beer and secret spices for 24 hours. Stuffed with melted cheese, and topped with the Hatch Green Chili sauce, the burrito is bursting with flavor despite having only 2 main ingredients.
Tough, dry rubbery steak is my pet peeve in steak burritos. This steak was the best-ever; tender, juicy, and flavorful thanks to quality meat and that marinade. Where I often avoid steak burritos because of the chance of finding a Goodyear tire playing the role of steak, here I will seek this Steak Burrito out, and recommend you do as well. A side of charro beans plays like a chili without beef, and goes well with the other side on the platter, green chile rice. I prefer the green chile rice to the Mexican rice here.
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Get a load of that melted cheese |
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Pause for a sip of the Texas Martini |
Another dish where the quality of the meat stands out is the Chicka-Chicka Boom-Boom Enchiladas. There's plenty of scrumptious Boom-Boom sauce ladled over these enchiladas, but the real flavor surprise is the chicken inside. It tastes like you roasted a high-quality chicken good enough to serve on its own, and then pulled the meat and stuffed it into these tortillas. This is not the dry, shredded and stringy chicken you might find in a lesser restaurant. Cilantro adds a nice accent to the dish, another must-try.
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Chicka-Chicka Boom-Boom chicken enchiladas with refried beans and green chile rice |
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The best chicken you'll find in an enchilada |
Want Tex-Mex flavor without meat inside the tortilla? I recommend the Classic Tex-Mex Enchiladas, with melted cheese and onion, and chili-con-carne Tex-Mex sauce. The flavor is everything that is right about Mexican food.
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Strawberry Frozen Margarita |
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Fresh tostada chips, crunchy and piping hot |
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The Steak Burrito is a must-try |
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A side of charro beans is great on a fall evening |
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Look at that steak and melted cheese |
I made a point of testing the tortillas by themselves without the filling, and they taste great on their own. Like the meats and sauces, the freshness makes all the difference in the world. The arrival of Chuy's sets the bar higher for Tex-Mex and Mexican food in Montgomery County. Is there radical culinary adventure taking place in the kitchen here? No. But attention to detail and execution on every ingredient and process is. And the effort shows in the final product.
I'm looking forward to trying the two Elvis items on the menu on future visits - Elvis Green Chile Fried Chicken, and the Elvis Presley Memorial Combo. Any place that has a shrine to Elvis is my kind of place. The good news is that I'm pretty sure The King would approve of the food, as well. If you know Elvis, you know he had high standards when it came to food. Fortunately, so does Chuy's. This is the way Tex-Mex should be made.
Five stars.
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I need one of these |
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A great American |
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"Get me one of those Elvis Memorial Combos" |
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"Have you seen my TV glasses?" |
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"Psst. Ask your server about Creamy Jalapeno Sauce" |