Urban Outfitters debuting new store concept at Montgomery Mall this month

 

Urban Outfitters has closed its existing store at Westfield Montgomery Mall in Bethesda. The apparel brand is preparing to open its new concept store, targeted at Gen Z shoppers, later this month in a different space at the mall. UO has so far rolled out the new store design in Houston, Texas, and Glendale, California. Maryland is third on the list, and the first on the East Coast. 

Old store

When UO examined retail trends, it found that Gen Z is driving a mall resurgence across the country. 72% of Gen Z shoppers surveyed stated that they do the majority of their apparel shopping at malls, and that this is their preferred shopping method. In designing a new store concept, UO also revamped its approaches to its men's and women's product mix.

New concept storefront 

The new store concept features more floor space dedicated to the best-selling UO brands, including BDG denim, OFU (Out from Under) and Standard Cloth. New modular and responsive fixtures and displays  will allow the store to more quickly and easily respond to trends and seasons. The new store's fitting rooms will feature a brighter, more spacious design. And warmer, more richly-textured decor will create a more immersive shopping experience.

New concept women's department 

“Our goal is to be the go-to brand and destination for the categories and brands that define our customer’s style, and a source of inspiration through our creativity,” Urban Outfitters President Shea Jensen said in a statement. “This new format gives us the freedom to shape our stores around our customers, their lifestyle, and the moments that matter most to them.”

New concept men's department 

UO plans to open an additional six locations of the new concept store this year. At Montgomery Mall, the new store will be found on Level 1, between Calzedonia and Kickz.

Zara relocating at Montgomery Mall in Bethesda

 

Zara will soon be relocating inside Westfield Montgomery Mall in Bethesda. The fashion boutique is currently located on Level 1 in the Nordstrom wing. It will be staying in the Nordstrom wing, but moving up to Level 2. Their new space was previously home to GAP and GAP Kids. The new location is scheduled to open before the end of fall.

Fontina Grill to open at The Laureate in Rockville

Fontina Grill, a longtime fixture in the Rockville dining scene, is relocating. In the fall of 2026, it will move to a 5,135-square-foot space at the corner of Columbus Avenue and Gramercy Boulevard. That is at The Laureate, a new multifamily building at the Westside development near the Shady Grove Metro station built by EYA. The popular Italian restaurant has operated at the King Farm Village Center for 15 years. 

"We are thrilled to bring Fontina Grille to The Laureate," Fontina Grill owner Ali Abduljabbar said in a statement. "This new chapter gives us the opportunity to continue serving our loyal guests, while welcoming new neighbors in a dynamic and growing community.

"We are thrilled to welcome Fontina Grille to Westside," said McLean Quinn, President and CEO of EYA, LLC said. "As a beloved part of the broader community already, Fontina Grille will bring a new gathering place to the heart of Westside, serving as a lively community hub where neighbors can come together and enjoy an exceptional dining experience."

Meow Claw relocating in Rockville

Meow Claw is relocating at the Shops at Congressional Village in Rockville. The claw machine arcade will make a short move this month from the storefront at 1701 Rockville Pike Suite B-9 to 1701 Rockville Pike Suite B-6. Equipment is already being loaded in at the new space, as you can see below. Their existing space is still open for business until the move.

Current location, which is still open

Lululemon soft-opening today at Montgomery Mall in Bethesda

Lululemon has set the opening date for its new space inside Westfield Montgomery Mall in Bethesda. Its current space has now closed to facilitate the move to their new storefront, which is in the mall center court on Level 1, between Psycho Bunny and Sleep Number. The new store - which was still walled off as of last evening - will hold a soft opening today, September 4, 2025. A grand opening will be held this Saturday, September 6.

Foot Locker construction begins at Montgomery Mall in Bethesda

The interior fit-out of Foot Locker's new space is underway at Westfield Montgomery Mall in Bethesda. Now the location of the new space is clear, as "coming soon" signage has been placed across the future storefront. The new store will open this fall, just in time for the big holiday shopping season, and will include a Kids Foot Locker. Foot Locker can currently be found two doors to the left, in its temporary location between AT&T and Macy's Home.

Lululemon move postponed at Montgomery Mall in Bethesda

Lululemon is staying put in its current spot at Westfield Montgomery Mall in Bethesda for a little bit longer. The activewear company did not specify why its planned move is being delayed, but said it hopes to have a firm grand opening date by the end of August. In the meantime, their existing store remains  fully open for business. The new space, still walled off, is much larger than the current Lululemon store.

Urban Outfitters relocating at Montgomery Mall in Bethesda

This may be the biggest tenant game of musical chairs yet at Westfield Montgomery Mall in Bethesda. Amid all of the reshuffling of spots at the popular retail center, Urban Outfitters is now preparing for a move. The "lifestyle retailer" is currently located on Level 1 in the Nordstrom wing. Signage posted at their future location indicates Urban Outfitters will stay on Level 1, but move around the corner to the vacant space between Calzedonia and KICKZ.

Tumi to relocate inside Montgomery Mall in Bethesda

Tumi is gearing up for a move inside Westfield Montgomery Mall in Bethesda. Its current location on Level 2 between GAP and Coach is still open now. Preparations for its new spot are underway, including the installation of signage for the world-famous luggage and travel accessory retailer. When it opens, look for Tumi on the same level, but over in the Macy's Home wing next to Perfume World.

Lululemon to move this summer at Montgomery Mall in Bethesda

Lululemon will move to a new location inside Westfield Montgomery Mall this summer. It will be a very short move. Currently located on Level 1 next to the Tesla store, the activewear boutique will make a diagonal move on the same level to the vacant space next to Sleep Number. Judging from the width of the "coming soon" wall at the future location, the move is going to be for additional space compared to the existing one. Lululemon opened at the mall eleven years ago.

Verizon moving at Rockville Town Square

Verizon will be moving a short distance at Rockville Town Square. The phone store is currently located at 20 Maryland Avenue, next to Gold's Gym. Their new space will be at 33-D Maryland Avenue, next to Buffalo Wild Wings. Shelving and furniture are now being moved into the storefront.

Janie and Jack moving at Montgomery Mall in Bethesda

Janie and Jack will soon be making a very short relocation move at Westfield Montgomery Mall in Bethesda. The children's clothing boutique is currently located on Level 2 of the mall, between Johnston & Murphy and Baby GAP. It will move directly across the wing to a storefront next to California Pizza Kitchen. "Opening soon" signage has been posted across their future space, and it gives "Winter 2025" as a very general opening date.

Chocolate Moonshine relocating at Montgomery Mall in Bethesda

There have been rumors among employees in the Dining Terrace food court at Westfield Montgomery Mall recently that a chocolate shop would be filling the vacant 7-Eleven space. But signage just installed over the storefront indicates it's existing tenant Chocolate Moonshine that will be replacing the short-lived convenience store. Chocolate Moonshine abruptly closed in its current spot earlier this month, but now it turns out it won't be leaving the mall after all. 

Chocolate Moonshine's existing location, as
seen closed during business hours on April 7

This isn't the first time Chocolate Moonshine has closed for a spell at the mall without explanation. But it's managed to survive longer than many other tenants; in fact, it is nearing a decade in business here, a major accomplishment in business-hostile Montgomery County. The gluten-free, organic chocolatier first opened at Montgomery Mall in October 2016.

J.Crew preps for move at Montgomery Mall in Bethesda

J.Crew is making a short move at Westfield Montgomery Mall in Bethesda. The popular fashion brand will move across the hall to a new space between Intimissimi and Arhaus on Level 1. It appears to be smaller than the existing location. That's still a better deal than J.Crew's employees got at their Westfield San Francisco Centre location, which has permanently closed in recent weeks. At Montgomery Mall, J.Crew will open in the new space this summer, according to the signage posted across it.

Donutchew bites promotion at Montgomery Mall in Bethesda

Donutchew has managed to survive for three months in a kiosk where multiple tenants have failed in the Dining Terrace food court at Westfield Montgomery Mall in Bethesda. As a result, it is getting promoted to a larger, legitimate food court space. "Coming soon" signage has been posted at the new corner location. The mochi donut chain has found similar success with its Rio Lakefront location in Gaithersburg.

Cutculture Barbershop moves to Ritchie Center in Rockville

Cutculture Barbershop is relocating in Rockville. It is moving from its previous location at 620 Hungerford Drive to the Ritchie Center. The shop's new address is 765-L Rockville Pike. Cutculture has built a loyal following over the last year, with high scores from clients on Yelp (4.5 stars out of 5) and Google (4.8 stars). 

Melashops to relocate next month at Montgomery Mall in Bethesda

Melashops just can't settle down. The store made a big move downcounty from Lakeforest Mall in April to this space across from Urban Outfitters on Level 1 at Westfield Montgomery Mall in Bethesda. Now Melashops will make another move October 1, but one measured in yards rather than miles this time. It will fill the space vacated by Mulier across from Forever 21, also on Level 1. Melashops fills a unique niche in Montgomery County fashion retail, carrying apparel, jewelry, and accessories from India, Pakistan, Bangladesh, Turkiye, Afghanistan, and more.

Rockville Chuck E. Cheese moving to White Flint Plaza (Photos)

Chuck E. Cheese is relocating in White Flint. It will be moving from Loehmann's Plaza over to White Flint Plaza at 5238 Nicholson Lane. A new address and new logo won't be the only changes, however.

The pizza chain and birthday party headquarters is updating all of its locations to add an "interactive dance floor," where live concerts with Chuck and and other characters will take place every half hour. Other updates include Pass & Play bands instead of the iconic tokens, E-tickets replacing paper tickets, touchless payment options like Google Play and Apple Pay, self-service kiosks and mobile table ordering.

Signage has been installed at the new location. Chuck E. Cheese has also been added to the White Flint Plaza tenant sign out front. Here's a look at the construction inside the future location, and a last look at the current Chuck E. Cheese at Loehmann's Plaza: