Wendy's has unveiled an updated - and renamed - value menu. Some items, however, will exceed the the 99¢-$1.00 limit most people associate with the phrase, "value menu."
The chain is struggling with higher costs, and also wants to emphasize quality as the ultimate bottom line.
My personal thought is that restaurants would do best to have a shorter value or "dollar" menu, rather than put regular-priced items on it. But if the slightly-higher priced item is good enough to compete with the premium items, customers might not mind. The consumer has to feel he or she is getting a deal, for a value menu to work, in my opinion.
Here's the new Wendy's value menu:
"RIGHT PRICE RIGHT SIZE"
Items priced at 99 cents
-Crispy Chicken Sandwich
-4-piece Regular Chicken Nuggets -4-piece Spicy Chicken Nuggets
-Value French Fries
-Value Soft Drink
Items priced at between $1.19 and $1.99
-Jr Bacon Cheeseburger
-Jr Cheeseburger Deluxe
-Crispy Chicken Caesar Wrap
-Spicy Chicken Go Wrap
-Grilled Chicken Go Wrap
-6-piece regular Chicken Nuggets
-6-piece Spicy Chicken Nuggets
-Caesar Side Salad
-Garden Side Salad