Below Zero is now open at Westfield Montgomery Mall in Bethesda. The cold therapy skincare boutique missed its expected spring opening date, but is now here in time for fall and the holiday shopping season. Its products are targeted at those who want to look younger and extend their lives, which is just about everybody, right? The interior fit-out of the boutique is quite nice, with upscale marble finishes.
"Many animal species live longer at lower temperatures than at higher temperatures," Below Zero notes. "Researchers found that the sense of cold activates a genetic program that enhances lifespan. The research shows that enzymes and hormonal frameworks have a role in reactions to low temperatures, which affects aging and lifespan." Look for Below Zero on Level 2 of the mall, between California Pizza Kitchen and Avalon Nails-Hair-Lashes, right outside of Nordstrom.
No comments:
Post a Comment