IT'SUGAR has closed at Westfield Montgomery Mall in Bethesda. The candy store's windows have been covered, and signage has been removed from above the entrance. Montgomery County's moribund economy and the County Council's anti-business policies, have turned the shop's sweet profit margin sour. Heckuva job, Brownie! IT'SUGAR's Rockville location closed several years ago.
In contrast to the closures here, IT'SUGAR is currently in a major expansion mode elsewhere, opening "15 to 20 stores a year," according to a U.S. Chamber of Commerce article touting the chain's success. Openings so far in 2025 include Poughkeepsie and Middletown in New York; Salem, New Hampshire; Mercedes, Texas; and Braintree, Massachusetts. Something for the County Council to ponder: what are we doing wrong, that Braintree is doing right?
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