Immersa Edutainment VR game experience opens at Montgomery Mall in Bethesda

Immersa Edutainment has opened at Westfield Montgomery Mall in Bethesda. The virtual reality game hub has been set up on Level 1 of mall, near the LEGO Store and Build-A-Bear in the former Sears wing. VR machines available to play include the TRON light cycle-esque 360 Moto VR ($11.99-$15.99 for 7 minutes), Car Simulator VR ($11.99-$15.99 for 8 minutes), and the UFO Experience space exploration adventure game ($11.99-$15.99 for 6 minutes). The UFO game has 5 seats for a multi-player experience.

Immersa is operating on a soft opening basis right now. The full experience will begin on October 31, 2025 for the holiday season. Immersa is combining gameplay with STEM learning, and will be offering educational workshops in the future.