Gap Factory coming soon to Rockville

Gap Factory is coming this summer to Rockville. The store will be located at 1667 Rockville Pike at Congressional Plaza. That's the space recently vacated by Land's End, next to Hallmark. The interior has been gutted and construction on the interior fit-out appears to be getting underway.

Is Gap Factory yet another liquidation outlet? No, and I did not know this. Gap Factory does not sell anything sold at regular Gap stores. Instead, the products are designed with less-expensive materials at lower prices by Gap designers. Now, most of us would probably say, "Isn't that what Old Navy is?" The selling point seems to be that if you are fond of the styling of Gap clothes and find their designers' tastes to reliably match yours, Gap Factory is an additional line of their creations you can snag for less.

GAP closes at Montgomery Mall in Bethesda

GAP has closed at Westfield Montgomery Mall in Bethesda. Strange things have been afoot at the store in recent weeks, namely the store frequently - if not nightly - closing early, and posting a sign stating that it was due to the air-conditioning being out. The floor inventory had also been dwindling. Now the reason for all this is clear, as the clothing chain announced in an email to customers yesterday that "Gap Montgomery Mall has closed." Customers are being directed to the GAP at 11820 Grand Park Avenue at Pike & Rose in Rockville. The Montgomery Mall GAP is the latest victim of the moribund Montgomery County economy, as its parent company's downsizing plan of closing 350 GAP and Banana Republic stores shuttered those locations between 2023 and early 2024, and the Montgomery Mall store was spared the axe in that culling.

WHAT'S OPEN AT PIKE & ROSE (PHOTOS)

Some of the exterior wraps are off at Gap on Grand Park Avenue, in Federal Realty's new Pike & Rose development in White Flint.

Meanwhile, two other tenants have opened this past weekend at the property. iPic Theaters opened Friday, without extending any preview invitation to this blogger, and thereby reaching less total audience. Doesn't seem too smart, given the extensive outreach competitors ArcLight Cinemas and Landmark Bethesda Row Cinema have engaged in prior to opening. The majority of iPic's PR seems to be focused on legacy media like broadcast TV, print newspapers, FM radio and glossy magazines - which probably would strike those who get most of their news via smartphone these days as a bit behind the times. iPic does have a couple of cool promotional spectacles going on at the actual property, though. One was a man on stilts walking around Pike & Rose, and the other was a projection of the Hollywood sign on a blank construction barrier wall.

Women's apparel boutique Francesca's opened Saturday.

With these openings, parking was jammed in the garage off of Grand Park Avenue Saturday. Room to maneuver along the drive aisles inside the garage proved to be quite tight, now that more people are visiting. Parking is indeed free for 2 hours, and no validation is necessary for that. Longer validations for free parking are available from tenants like Del Frisco's Grille and iPic. If confronted with a similar squeeze in the garage, your best bet is to skip Grand Park Avenue, and head to the garage entrance west of it along Old Georgetown Road, just past Del Frisco's Grille's patio.

Stilt walker near
Del Frisco's Grille

AMP sign is lit

"Goodnight from Hollywood"