Choice Hotels logo signage installed at future headquarters in Rockville

The glowing logo of hospitality giant Choice Hotels is now shining from atop the new office tower nearing completion at Pike & Rose, at 915 Meeting Street along Rockville Pike. Choice will be relocating its corporate headquarters down the Pike from its current location by the Rockville Metro station. 

915 Meeting Street is on-schedule for a Q4 2023 delivery at the Federal Realty development. Another Montgomery County corporate headquarters in Gaithersburg, Sodexho, has also been lured to the new 266,000-square-foot trophy office tower. Choice represents many brands familiar to travelers, from Quality Inn and Radisson to Cambria Suites and EconoLodge.

Piketoberfest 2023 at Pike & Rose (Photos)

Piketoberfest returned to Pike & Rose for 2023 yesterday. "North Bethesda's premier fall festival" featured food, live music, games, a pop-up bar by Hello Betty, and a craft beer garden hosted by Owen's Tavern. Among the performers was It's All Good, a cover band from the Delmarva peninsula. Also spotted was the Calluna Flower Truck, a vintage Chevrolet pickup truck loaded with fresh flowers for sale. The fall events at Pike & Rose continue this week, with an Oktoberfest Seafood Boil at Hello Betty this Saturday, October 7, from 3:00 PM to 9:00 PM. Tickets are $59, and available online.

La Table du Château is a new weekend brunch spot in Rockville

La Table du Château has opened a pop-up brunch restaurant inside The Block food hall at 967 Rose Avenue at Pike & Rose. The menu is classic French cuisine, and is served from 8:00 AM to 3:00 PM on Saturdays and Sundays. Check out the menu online here (ignore that the menu says they open at 11:00 AM). Reservations can be made by calling or texting 240-813-0001.

LaserAway opens in Rockville

LaserAway has opened at 926 Rose Avenue, in the ground floor of the Canopy by Hilton hotel at Pike & Rose. This was previously the location of Taylor Gourmet.  LaserAway is a laser hair removal practice with locations in 24 states and the District of Columbia. It also offers botox treatments, tattoo removal, photofacials, dermal fillers, Thermage skin tightening, Coolsculpting fat removal, Clear + Brilliant laser treatments and other skincare services. 

Signage installed at LaserAway in Rockville

The permanent sign has been installed at LaserAway, opening soon at 926 Rose Avenue, in the ground floor of the Canopy by Hilton hotel at Pike & Rose. This was previously the location of Taylor Gourmet.  LaserAway is a laser hair removal practice with locations in 24 states and the District of Columbia. It also offers botox treatments, tattoo removal, photofacials, dermal fillers, Thermage skin tightening, Coolsculpting fat removal, Clear + Brilliant laser treatments and other skincare services. 

Rockville Sport & Health rebranding as Onelife Fitness

The Rockville location of Sport & Health is being rebranded as Onelife Fitness. Located at 11594 Old Georgetown Road at Pike & Rose, the gym is one of eight Sport & Health clubs still operating under that name. Corporate owner U.S. Fitness Holdings, LLC is now bringing those locations into the Onelife Fitness portfolio all of its other clubs operate under. The signage hasn't been changed yet here, but a banner has been placed out front to announce the change.

Armed carjacking in Rockville

Montgomery County police responded to a report of an armed carjacking in Rockville early Thanksgiving morning, November 24, 2022. The carjacking was reported in the 900 block of Rose Avenue, at the Pike & Rose development, at 1:41 AM Thursday.

PIckpocket strikes at Pike & Rose in Rockville

Montgomery County police responded to a report of a pickpocket incident at Pike & Rose on Friday night, November 11, 2022. The theft was reported at a bar in the 11900 block of Grand Park Avenue.

LaserAway to open Rockville location

LaserAway is opening a location in Rockville at Pike & Rose. It will be in the former Taylor Gourmet space in the Canopy by Hilton hotel at 926 Rose Avenue, off Rockville Pike. LaserAway is a laser hair removal practice with locations in 24 states and the District of Columbia. They also offer botox treatments, tattoo removal, photofacials, dermal fillers, Thermage skin tightening, Coolsculpting fat removal, Clear + Brilliant laser treatments and other skincare services. 

Montgomery County police investigate Sunday night gunfire at Pike & Rose

Montgomery County police responded to a shots-fired report at Pike & Rose Sunday night. The gunfire was reported to 911 at 9:17 PM in the 11500 block of Old Georgetown Road. @CordellTraffic on Twitter reported that officers responding to the scene found evidence outside of Sports & Social Bethesda, and a bullet inside the sports bar. No injuries were reported. 

Police have not yet commented publicly on the motive for the shooting, or on the search for any suspects involved. @CordellTraffic cited a dispute or altercation as the catalyst for the gunshot(s) that followed.

PetWellClinic opens in Rockville

PetWellClinic has opened at 11802-D Rockville Pike, at the Pike & Rose development. Look for it in the one-level structure that also houses Chipotle and Kung Fu Tea, at the southeast corner of the Federal Realty-owned property. This is the first of an expected 25 locations for the veterinary clinic chain in the D.C. region. 

The chief veterinarian at the clinic is Dr. Margeaux Malone, and she is assisted by Dr. Leigh Pusateri. PetWellClinic is open Monday-Friday from 11:00 AM to 7:00 PM, and on weekends from 11:00 AM to 3:00 PM.

Rockville LensCrafters moves to new Pike & Rose location (Photos)

The new LensCrafters store at 901 Rose Avenue at Pike & Rose in Rockville isn't entirely new. It is actually the new location of the existing LensCrafters shop at 1060 Rockville Pike at Edmonston Crossing. That location has now been cleared out.

Warby Parker sets opening date in Rockville

Warby Parker reached out to tell me that their new store at Pike & Rose will open tomorrow, Saturday, July 9, 2022. They also sent along these renderings of the storefront and store interior. Warby Parker is located at 11811 Grand Park Avenue. They sell prescription glasses, contact lenses and sunglasses, with glasses starting at $95, including the prescription lenses.

Renderings courtesy Warby Parker

Warby Parker aims to open this month in Rockville

Warby Parker is aiming to open by the end of the month at 11811 Grand Park Avenue at Pike & Rose. The hipster eyeglass frames chain already has locations north and south of Rockville, at Bethesda Row and Downtown Crown. Here, they will take on an immediate competitor in the Pike & Rose development, the new LensCrafters at 901 Rose Avenue.

Roaming Rooster sets opening date for Rockville

Roaming Rooster, a fast casual restaurant chain known for its fried chicken sandwiches, has set an opening date for its newest location at Pike & Rose. The restaurant will officially open tomorrow, Tuesday, June 21, 2022 at 11580 Old Georgetown Road.

Started as a food truck in 2015, Roaming Rooster has since become one of the most-successful family and minority-owned hospitality businesses in the region. In addition to its famous free-range, grain-fed, antibiotic-free and Halal fried chicken sandwiches, the chain also offers an all-week breakfast menu, salads, side dishes, chicken wings, chicken tenders and hand-cut fries. The sandwiches are available in your choice of heat level: mild, medium or hot.

Photo courtesy Federal Realty

South Block sets opening date in Rockville

South Block has announced its long-awaited opening date at Pike & Rose in Rockville. The healthy smoothie and acai bowl restaurant will open on June 21, 2022 at 11803 Grand Park Avenue. This will be the local chain's first Maryland location.

Rockville LensCrafters store opening soon

The sign is up at the future LensCrafters location at 901 Rose Avenue at the Pike & Rose development in Rockville. Last night, it was already lit. The eyewear retailer had planned an April 4 opening for this store, but that date came and went. LensCrafters will soon square off against competitor Warby Parker, which is also opening a store at Pike & Rose this year. 

Hello Betty boat bar opens for summer in Rockville

The boat bar has opened for summer at Hello Betty, the new seafood restaurant at Pike & Rose. It is located inside the Canopy by Hilton hotel at 940 Rose Avenue. But you can take a short cut right to the bar through the blue and yellow door on the Grand Park Avenue side of the hotel. A christening ceremony will be held for the boat bar - and, yes, it is a real boat - on May 26, 2022 at 7:00 PM, and will include a complimentary champagne toast.

Photos by Alison Tremblay

Signage installed at South Block in Rockville

The sign is up at the future location of South Block at 11803 Grand Park Avenue, at Pike & Rose. A local, DC-area chain, South Block specializes in smoothies, acai bowls, fresh-pressed juices, and avocado or banana toast. This will be their first Maryland location when it opens.

South Block Rockville construction update (Photos)

The first Maryland location of South Block is under construction at 11803 Grand Park Avenue at Pike & Rose. An acai bowl and smoothie fast casual restaurant, South Block also sells fresh pressed juices and avocado or banana toast. Here is a look at the progress on the interior fit-out of the business: