Sneak peek: Gap Factory opening May 20 in Rockville (Photos)

We've been watching the signs going up in recent weeks at Gap Factory at 1667 Rockville Pike at Congressional Plaza. Now, the most important sign of all is up: the one announcing the store's opening date, which is now set for this Wednesday, May 20, 2026. The sign has to mention that the store is not currently open, because the lights are on and workers are busy stocking shelves and displays ahead of the big day. For whatever reason, the window coverings were removed from the front entrance area, and that means it's time for a sneak peek at what awaits you on Wednesday!

Sign installed at Gap Factory in Rockville

The main sign is up at Gap Factory, opening soon at 1667 Rockville Pike at Congressional Plaza. It has the widely recognizable Gap logo, but is otherwise understated in size and color. They could go bigger and louder, in my opinion, especially when you have to make what little signage you're allowed these days count. The windows are still papered over, so we can't see just how close opening day is. The sign installation - and especially the removal of the construction wall, suggests it is not far off.

Update on Gap Factory in Rockville

The construction wall across the storefront has been removed from the future Gap Factory at 1667 Rockville Pike at Congressional Plaza. Alas, the windows are still papered over, blocking view of the progress on the interior fit-out of the store. A sign has been installed over the sidewalk out front, but the main sign above the storefront is still to come. Gap Factory sells apparel exclusive to Gap Factory stores, designed with less-expensive materials at lower prices by "real" Gap designers. So, if you want to look like you shop at Gap, but pay less, Gap Factory will be for you.

Nordstrom Rack "coming soon" to Rockville

Nordstrom Rack is "coming soon" to Rockville, according to signage posted across its future storefront. It will be located at 1683 Rockville Pike at Congressional Plaza. This is the former Buy Buy Baby space.

What is the difference between Nordstrom at Westfield Montgomery Mall and Nordstrom Rack? Well, unlike a couple of competitors I recently wrote about, Nordstrom Rack actually does sell some overstock, clearance, and past-season items from the "real" Nordstrom. So this means that you actually are going to be able to find a significant number of Nordstrom-quality products by top labels at great savings at Nordstrom Rack.

However, like those other competitors, Nordstrom Rack also carries items specifically designed and manufactured for Nordstrom Rack. These are essentially going to be pieces that look like what you expect to see in the higher-end Nordstrom department store, but that might be made with a lower-cost material. You can quickly identify apparel made for Nordstrom Rack by checking the tag, which will say... Nordstrom Rack, not surprisingly.

You won't have the department store Nordstrom services like personal shoppers and alterations at Nordstrom Rack. And there won't be a cafe or somebody tinkling away on a grand piano. But bargain hunters won't mind, as they search for and score deals on items that might have been out of their price range at the department store a season ago.

Gap Factory coming soon to Rockville

Gap Factory is coming this summer to Rockville. The store will be located at 1667 Rockville Pike at Congressional Plaza. That's the space recently vacated by Land's End, next to Hallmark. The interior has been gutted and construction on the interior fit-out appears to be getting underway.

Is Gap Factory yet another liquidation outlet? No, and I did not know this. Gap Factory does not sell anything sold at regular Gap stores. Instead, the products are designed with less-expensive materials at lower prices by Gap designers. Now, most of us would probably say, "Isn't that what Old Navy is?" The selling point seems to be that if you are fond of the styling of Gap clothes and find their designers' tastes to reliably match yours, Gap Factory is an additional line of their creations you can snag for less.

Land's End closes in Rockville

Land's End has permanently closed at 1667 Rockville Pike at Congressional Plaza in Rockville. The store was open for about six years, and has now been cleared out. Alas, much like Sears and Kmart, Land's End has fallen into the clutches of supervillain "Fast" Eddie Lampert. Imagine Lex Luthor with no charisma. His cashout habits are likely behind the demise of this physical store, as Land's End is known for high-quality merchandise.

Mango Mango House of Desserts opening in Rockville

Mango Mango House of Desserts is coming soon to Rockville. It will be located at 1617 Rockville Pike at Congressional Plaza. Founded in New York's Chinatown in 2013, the Asian dessert chain has expanded into twelve states. As you might surmise, mango is their signature flavor. But you'll also find a wide variety of cakes, sundaes, snowclouds, and milk and fruit teas.

Lands' End closing in Rockville

Lands' End is closing at 1667 Rockville Pike at Congressional Plaza in Rockville, according to signage posted at the store. A closing sale is underway. The store has been open for about six years, and will be the loss of another big brand name on the Pike.

However, the Montgomery County Council probably isn't the culprit this time. A familiar villain is behind the Lands' End curtain: Fast Eddie Lampert. Yep, the same Fast Eddie Lampert who sucked all the money out of Sears and Kmart before running those American institutions into the ground. He bought another solid American brand in Lands' End, and now he wants to cash out once again. Lampert, the majority shareholder in the apparel company, has exhorted the corporate board to find a cash buyer as soon as possible.

New Rockville menswear shop has a Porsche inside the store

Collars & Co. is now open at 1643-A Rockville Pike at Congressional Plaza in Rockville. The Shark Tank-backed retailer specializes in modern business casual menswear. Its current featured product is the patent-pending Dress Collar Polo. The 2900-square-foot store includes a vintage Porsche (shown below) and private jet replica for selfies, and a bespoke custom closet by Bethesda Custom Closets and Blinds. Operating hours for Collars & Co. are 10:00 AM to 8:00 PM Monday through Saturday, and 11:00 AM to 6:00 PM on Sundays.

Spirit Halloween opens late in Rockville (Photos)

Better late than never! That's the only consolation for the Spirit Halloween store at 1683 Rockville Pike at Congressional Plaza in Rockville. The store had never opened this Halloween season, and last week cited its inability to receive the necessary permits to operate. Those permits were apparently finally expedited the day after my report, and the store is now open for business. The selection is slightly better than some other locations, as the inventory hasn't been picked over for weeks. This store also has the best presentation of the haunted subway car that is the centerpiece of this year's product line.

Spirit Halloween ghostbusted by government red tape in Rockville

The second week of October is well underway, and the Rockville Spirit Halloween store has yet to open at Congressional Plaza. In a world where Pumpkin Spice lattes go on sale in August, and most Spirit Halloween locations open shortly thereafter, the sight of a shuttered Spirit store in October is, well, downright spooky. An explanation has now surfaced in the form of a sign on the front doors at 1683 Rockville Pike.

"We are awaiting legal permits to operate," the sign states. "We apologize for the inconvenience. This will hopefully be resolved by next week." Why the permits are allegedly being held up is not disclosed, but it is a very costly delay for the store, as it has now lost over 50% of its operating season. That is quite a financial blow, and an unexpected boon for other stores in Rockville that carry costumes, props, and animatronics. An opening next week would give this Spirit store less than two weeks of prime Halloween sales time.

Spirit Halloween haunting Congressional Plaza in Rockville

Spirit Halloween is returning to Rockville for 2025, and wisely, once again on Rockville Pike. Their store will have more visibility this year compared to last, as it will be at 1683 Rockville Pike at Congressional Plaza. That's the former Buy Buy Baby space. According to the Spirit Halloween website, the store has not opened yet, although merchandise is visible inside; "Opens September" is the current message as of this writing.

Rockville Hallmark store under new ownership

The Hallmark Gold Crown store at 1663 Rockville Pike at Congressional Plaza in Rockville is under new ownership. Previously known as "Banner's Hallmark," the greeting card, ornament, stationary and gift shop has been acquired by Norman's Hallmark. Norman's is the nation's largest independent owner of Hallmark Gold Crown stores. The Bethesda Hallmark store was also recently acquired by Norman's. Hallmark's big season begins in mid-summer, with the rollout of its annual keepsake Christmas ornaments, so the timing of the ownership change makes sense.

Banner's is a local company, headquartered in Gaithersburg, while Norman's is based in Newtown, Pennsylvania. Banner's region has been Maryland, Virginia, and the Carolinas. Norman's has been focused in the Keystone State and New Jersey, but seems to be slowly expanding southward into Maryland. Norman's takes the prize for longevity; Banner's has been around since the 1970s, while Norman's was founded in 1939.

Buy Buy Baby's last day in Rockville is Tuesday

Buy Buy Baby is saying Bye Bye to Rockville this week at 1683 Rockville Pike at Congressional Plaza. And this time, it's likely for good. Tuesday, February 25, 2025 will be the last day at this location, and your last chance to take advantage of the closing sale. 

Buy Buy Baby tried closing for good in the summer of 2023, when the oddly-named and unknown New Jersey company Dream on Me acquired the struggling chain, and planned to make it an online-only retail operation. It abruptly changed course that fall, and reopened some of the bricks-and-mortar locations, including this one. 

Closing time tomorrow night will truly be the end of an era, as the very first Buy Buy Baby store in America opened here in Rockville in 1996. You may almost be able to see Tower Records through your tears as you exit the store for the last time. He's reaching for "Crash," but - oh, last minute save! - he's wisely picking up "Pinkerton" instead. Into the yellow bag it goes! Buy Buy!