Choice Hotels partners with Spanish lodging chain

Rockville-headquartered Choice Hotels announced a new alliance with a Spanish hotel chain Wednesday. Partnering with Sercotel Hotels will create "new opportunities for additional hotel development across Europe and Latin America," Choice said in a statement.

"Teaming up with Choice Hotels is a natural fit. Both companies value quality and are committed to providing unmatched service to guests and franchisees. By combining the complementary attributes of Sercotel and Choice Hotels, we can continue to deliver a high level of service at our hotels, while benefiting from the global reach of Choice," Sercotel's president, Marisol Turró, said in a statement yesterday. "This is especially true in the flourishing Latin American market where the combination of Choice's powerful hotel brands and our Spanish hospitality management have great appeal."

Photo courtesy Choice Hotels