Seth Goldman, Bethesda resident and founder of Honest Tea, has hinted at a comeback, after Coca-Cola acquired but recently dropped it from its product line. This morning, Goldman revealed that his new beverage brand will be called Just Ice Tea. He said he will once again ground the new brand in the principles on which he founded Honest Tea: Fair Trade certification, reinvesting in workers' communities, and avoiding synthetic pesticides, herbicides, insecticides and fertilizers.
Minimal ingredients and sweeteners will be employed in the new flavors. Goldman tweeted that the new line of teas will appear on store shelves "in a few months." Montgomery County residents are looking forward to again seeing a local Bethesda address on their tea bottles before year's end.
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