Regal Cinemas has closed at 20000 Century Boulevard in Germantown. The closure, which was first reported by The MoCo Show, is a significant blow to the development and success of Germantown Town Center. The theater is likely to be replaced by yet another residential building. Yes, it may have retail or restaurant tenants in the ground floor (or, like others in the area, it might not), but neither outcome will produce the general activity level of a cineplex. In a relatively-high-crime area like Germantown, the last thing in the world you want is a large, dead, dark space after business hours.
The closure is also bad news for the surrounding businesses. A study last decade found that a multiplex theater draws an additional 20,000 people to a neighborhood each weekend, who shop and dine at nearby establishments before and after their movie. "Dinner and a movie" is such a generator of economic activity - not to mention one of the most popular weekend activities of many Americans - that some restaurants will even partner with theaters to offer special packages.
It's sad that it came down to this. When this theater opened as a Hoyts Cinema around the turn of the century, it stood out for awhile in a county where most theaters were aging or had closed altogether, and the odds of finding a hole in your seat cushion at many were quite good. But in recent years as a Regal Cinemas, the failure to convert to the latest theater standards such as recliners could be seen as the writing on the wall.
The reality is that the potential cash value of the land as a mixed-use development site exceeded whatever Regal would realistically be able to pay in rent over the coming years. And as in the demise of Regal Cinemas Bethesda 10, the Montgomery County Council was asleep at the switch, despite it being known for months that this economic engine of Germantown Town Center was in danger of being switched off, with no replacement.
It should be noted that Topgolf, the only other significant entertainment option in the Town Center neighborhood, is in financial distress at the corporate level. Parent company Topgolf Calloway has declared its intention to spin off the Topgolf business into a separate entity. As a result, there's no ironclad guarantee that Topgolf will be around forever in Germantown. BlackRock Center for the Arts isn't enough to sustain a viable Town Center economy on its own. Where is the leadership? Somebody reach for the smelling salts.
I'm confused. Are we blaming the council for not saving the movie theater industry or are we blaming them for making the "cash value of the land" so valuable? Or both? I sure hope TopGolf doesn't go bankrupt, too, since obviously that'd also be the council's fault.
ReplyDelete1:04: I'm confused too. Didn't the "movie theater industry" just have a blockbuster weekend? The Council has full control of growth and zoning issues. They also have the responsibility to represent the interests of residents when the economic health of the County is at stake. Nothing happens that they haven't allowed.
DeleteCineworld Group, the owner of Regal, went bankrupt. If Cineworld can't make their business model work I'm not sure how we're supposed to fix that for them. You want local government to give public money to prop up movie theater chains, or something?
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DeleteRobert Dyer @ December 3, 2024 at 2:25 PM:
What was this “blockbuster weekend”?
How did it magically cancel Cineworld’s insolvency or turn back the decline in movie theaters that’s been happening for six decades now?
You’re both missing the point . The theater drew people to the area who in turn visited nearby businesses and restaurants. Without it, these businesses and restaurants will see less business and may also close. Without nearby foot traffic it will be difficult to replace them and MC will collect less revenue. To prevent this from happening the Council should have stepped up to offer financial incentives in an effort to help keep the theater open.
ReplyDeleteThe majority of the patrons to these movie theaters drive to get there, even with a burgeoning residential community in walking distance. You could still call this a Californiated suburb. This theater is still tetering on shaky financial ground. Also, the site which it sits will add additional residential units to this area containing ground floor retail. No one has the power to hold a gun to the council's head and force a particular type of retail use to occupy any zoning area, that is up to the owner.
DeleteOh lord, that'd be hilarious. Imagine being such a socialist you think even movie theaters deserve public $$. Why stop at roads and fire departments when popcorn buckets are what's really at stake here. Luckily, even Regal itself doesn't have the audacity to ask for handouts so your entire diatribe doesn't even make sense. The council didn't decline to offer incentives.
DeleteAgree with Mr Dyer. The County Council has full control of growth and zoning issues.
ReplyDeleteCorrect on the growth and zoning issues, coupled with a utter failure on the use issue. There is a difference between zoning and use. The County Council has absolutely no power over what "use" within the zoning guidelines can be demanded at any location. This is tantamount to Spot Zoning. Begging or paying via tax incentives cannot force an entity to stay where they don't desire, or is not profitable. THEY CAN'T HOLD A GUN TO THEIR HEADS! Evidently, Mr. Dyer you didn't learn a lesson from the Universal exit.
DeleteRegal Cinemas also closed in Columbia and Bel Air last year. Was that also the fault of the (nonexistent) MoCo Cartel?
ReplyDeleteBINGO!
DeleteThe Council can create specific "entertainment zones" to preserve the few remaining theatres as a condition of development. If no action is taken every available property will become matchbox EYA-Junk townhouse community.
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