Tuesday, April 2, 2024

Torchy's Tacos opening in Rockville

Torchy's Tacos
has leased the former Chuy's space at Federal Plaza on Rockville Pike, according to signage posted in the windows. Chuy's closed at 12266 Rockville Pike in 2020. 

Like Chuy's, Torchy's has an apostrophe "S," was founded in Austin, Texas, and owns all of its locations rather than license franchises. Unlike Chuy's, Torchy's leans more toward the fast casual model, and less toward a decor that looks like a freight train carrying a shipment of hubcaps crashed into a Texas flea market. 

Torchy's does have a full-service bar, unlike most fast-casual restaurants, however, and relies on a very simple marketing gimmick of serving "damn good" tacos. Which sets the bar very high, as Torchy's will live or die on the Pike based on the first few bites taken by customers, who are a short drive from Taco Bamba, Nada, and El Mariachi in Rockville, not to mention Tacos Don Perez in Glenmont.

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