"Wegmans Effect" already being felt
The grocery store's first brick hasn't even been laid yet, but the Wegmans effect may already be palpable in Rockville. A real estate source tells me the Safeway store located one block south of the future Wegmans site is actively seeking a tenant to sublease its space at 1800 Rockville Pike. The Safeway store currently has a 20-year lease at the recently-built Galvan at Twinbrook development.
Aside from the intense competition Wegmans will provide for local shoppers, Safeway may also be suffering from a problem created by both the design of the Galvan, and City of Rockville sign regulations. With a setback from Rockville Pike required by past visions of a parallel service road, and a lack of large, driver-facing signage, it's frankly hard to know which businesses you are passing at the Galvan while facing forward to monitor the road ahead. It's no wonder developer B.F. Saul fought - successfully - to obtain the right to build up to the edge of Rockville Pike for its Twinbrook Quarter development, which will be anchored by the Wegmans.
If Safeway were replaced with a new tenant under a sublease, it would be a blow to the community and the Galvan. The grocer is the anchor retail tenant at the development, occupying a 62,753 square foot retail space on the ground floor. As anchor, it's counted on by the other businesses to drive retail traffic to the site. And Twinbrook lost its original Safeway store when this one was planned to replace it.
Contrary to what you would expect from an upscale grocer like Wegmans, their prices are about 14% lower than Safeway's in the D.C. area, Consumers' Checkbook found. Yet Wegmans' products and produce have a reputation for being superior in quality to local competitors.
Aside from the intense competition Wegmans will provide for local shoppers, Safeway may also be suffering from a problem created by both the design of the Galvan, and City of Rockville sign regulations. With a setback from Rockville Pike required by past visions of a parallel service road, and a lack of large, driver-facing signage, it's frankly hard to know which businesses you are passing at the Galvan while facing forward to monitor the road ahead. It's no wonder developer B.F. Saul fought - successfully - to obtain the right to build up to the edge of Rockville Pike for its Twinbrook Quarter development, which will be anchored by the Wegmans.