It'sugar opening at Rockville Town Square (Photo)

Despite all the talk of obesity and diabetes, a major new trend in local retail is sugary candy. It'sugar, a new candy boutique opening at Rockville Town Square, doesn't mince words when it comes to treats.

"Bigger is always better," is the chain's mantra, and its products skew in that direction. If you need a 1 lb. Snickers bar, "the world's largest tube of SweeTarts", or a 5 lb. gummy bear, you'll be in luck at It'sugar.

Founded by Jeff Rubin in 2006, It'sugar envisions a world "with fewer rules and more sugar."

Rockville Town Square owner Federal Realty recently added a pop-up candy store at its Bethesda Row property, and Westfield Montgomery Mall just welcomed a similar shop, Lolli and Pops.

Photo courtesy It'sugar