Thursday, April 28, 2022

FYE's Alex Baby & Toys opens at Montgomery Mall (Photos)

Alex Baby & Toys
, a new toy store concept from FYE, is now open at Westfield Montgomery Mall in Bethesda. By golly, it's a real toy store, not one of those "smart, educational" toy pop-ups, nor aisle upon aisle of toddler toys and strollers, despite the name. G.I. Joe, Masters of the Universe, Lego, Marvel, Star Wars...everything the mainstream, corporate toy consumer could want is here. 

This is the first of this new concept store to open anywhere in the country; a second is scheduled to open in Massachusetts later this year. It's nice to be the first and get respect from FYE! Look for Alex Baby & Toys on Level 1, in the Old Navy wing.

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