Saturday, September 30, 2023

VinoRita closes at Montgomery Mall in Bethesda (Photos)

Apparently, there's no demand for wine slushies in Bethesda. Last weekend, I noticed that VinoRita, which opened only about five weeks ago in the Dining Terrace food court at Westfield Montgomery Mall, was closed on a busy Saturday evening. Now their kiosk is entirely cleared out. It's recently become one of the unluckiest spots in the mall, as HalfSmoke lasted less than a year in the same kiosk, and VinoRita has now chased that with one of the fastest business failures I've ever reported in the 17 years I've been publishing news in Montgomery County. 

It looks like wine moms have been following the ultra-rich out the door in their mass exodus from moribund Montgomery County, folks. You would think County residents could have used a stiff slushie after looking at their new, jacked-up MoCo property tax bills. VinoRita may want to try a Spring Valley, Leesburg or Clarksville location instead. Meanwhile, Westfield may need to break the emergency glass, and bring in Steak and Shake, In-N-Out Burger, Jack in the Box, Raising Cane's or Zaxby's to hit a home run in this struggling kiosk. In the words of Shia LaBeouf, "I'm tired of starting over...just DO IT!!!!"
VinoRita was still there, but
abandoned, last Saturday night

A week later...VinoRita is gone

*Sad trombone*


  1. Their failure has nothing to do with MoCo taxes or the "moribund" economy. It has everything to do with people not day drinking as much now that there are more in person work days vs. remote work days. A meh idea with bad timing.

  2. My boyfriend and I purchased from Vinorita twice when they first opened and loved it. We went back last Friday after work, our only reason for going to the mall and they were gone. It's unfortunate this spot didn't work out. Their slushies were absolutely delicious.