Thursday, October 15, 2020

Athleta opening location at Congressional Plaza in Rockville

Athleta will open its first Montgomery County location at Congressional Plaza in Rockville next spring, property owner Federal Realty announced this morning. This will be the performance and lifestyle apparel brand's third regional location, with existing stores in Georgetown and Tysons. Targeted toward active girls and women, the store is positioned to align with the same consumers as Federal Realty's new FITRow-branded fitness area at the shopping center.

FITRow will include CorePower Yoga and Orangetheory Fitness when it debuts. Athleta will be located by The Fresh Market at Congressional. “Federal Realty always seeks exceptional brands to complement our merchant mix at Congressional Plaza,” Kari Glinski, Director of Asset Management at Federal Realty. said in a statement. “With the opening of FITRow, featuring CorePower Yoga and Orangetheory, we are confident that Athleta will be a sought-after retail destination.” 

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