Thursday, July 13, 2023

Anheuser-Busch InBev, Montgomery Eagle donate emergency drinking water to Laytonsville VFD

Anheuser-Busch InBev and Montgomery Eagle donated cases of canned emergency drinking water to the Laytonsville District Volunteer Fire Department yesterday. The supply of canned water is intended for use during disaster relief and other extended crisis events where first responders need to stay hydrated, and may not have access to drinking water. AB InBev has committed to delivering more than 2.5 million cans of drinking water to volunteer fire departments across the country this year in support of disaster preparedness and relief efforts. Montgomery Eagle is a Gaithersburg-based AB InBev marketing firm. 

The donation was made in coordination with the National Volunteer Fire Council. Volunteer firefighters make up over two-thirds of the nation's fire response personnel. The emergency drinking water donated to Laytonsville VFD came from Anheuser-Busch’s brewery in Cartersville, Georgia, which periodically pauses beer production to can drinking water in support of nationwide disaster relief and preparedness efforts.

“We’re proud to partner with AB InBev in its effort to ensure no fire department goes without the critical emergency provision that is safe drinking water,” Montgomery Eagle President Neal Katcef said in a statement. “When our Laytonsville firefighters put their lives on the line for our community, it’s important for us all to ensure they have the resources they need to do their jobs.” Katcef Brothers, which owns Montgomery Eagle, is a family-owned beverage distribution company that has been in business since 1933.

Photos courtesy Trident DMG

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