New redevelopment proposal for Rockshire Village Center property in Rockville

A new chapter is opening in the complicated and contentious story of the Rockshire Village Center property in Rockville. The onetime neighborhood shopping center that was anchored by a Giant grocery store has been sitting vacant, as previous developer visions for the site have failed to align with the concerns of the Rockshire community. There is also a legal requirement for the current and future property owners to provide 29 spaces for users of the Rockshire pool and clubhouse. Developer EYA is now proposing a new plan to redevelop the site with a mix of single-family homes, townhomes, retail space, and a park.

The EYA plan would include 60 homes, 31 of which would be single-family homes, and the rest 3 or 4-story townhomes. 5000 square feet of retail would be built, including outdoor dining space for restaurants. The most recent redevelopment proposal that fell through had proposed 112 townhomes with no retail. Under EYA's new proposal, there would not be a full-size grocery store. Convenience stores, salons, full-service "sit-down" restaurants, fast-casual takeout restaurants, coffee shops, fitness boutiques like yoga studios, pet stores, banks, clinics, and dental offices are all among the possible retail space tenants the KLNB real estate firm has advised EYA are possible here.

EYA would provide 35 parking spaces for the Rockshire community pool and clubhouse, 6 more than legally required. 27 parking spaces would be provided in a small lot next to the retail center. And the main street running through the development from Wooton Parkway to Hurley Avenue would be made wide to allow for street parking on both sides. That would be in addition to the parking reserved for residents of the development.

The small park proposed would have somewhat of an amphitheater grading to it, as it slopes from the residential area above down to the retail center. Single-family homes would front directly onto Hurley Avenue, in an attempt to blend in with the existing SFHs in the Rockshire neighborhood. The stair access from the parking area to the Rockshire pool would be retained.

EYA hopes to receive approval of its Project Plan from the City of Rockville this October, and of the Level-2 Site Plan in Q2 of 2024. If that schedule holds, EYA plans to pull permits for the project in Q4 of 2024, and break ground in Q1 of 2025.

Renderings courtesy EYA

Rockville office building could be replaced by townhomes

A vacant office building at 2115 E. Jefferson Street in Rockville could be demolished and replaced by a townhome development, if the Montgomery County Planning Board approves. Missing Middle Jefferson, LLC, is seeking to build 93 townhouses on the site, stating it has had no luck finding new tenants for the building due to the poor office market and high office vacancy rates of the county. The townhome community will not provide any additional affordable housing beyond the 15% required by Montgomery County. It will provide much more than the required open space, however, with 19.65% green space rather than the 5% minimum. The Planning Board will review the proposal at its January 5, 2023 meeting; planning staff are recommending approval of the project.

Proposed site plan for the new
townhome community

Montgomery County Council has forfeited its privilege to "power" over land-use and zoning authority structure

Montgomery County Councilmembers who call the attempt to examine the county's current structure of land-use authority "a power grab" are implicitly acknowledging they have been wielding that power through the current Maryland-National Capital Park and Planning Commission structure. The disastrous results of the Council's exercise of that power speak for themselves. Their hand-picked five members of the Montgomery County Planning Board were forced to resign this fall, under accusations of consuming alcohol in their County office building and pressuring others to do so, creating a "toxic misogynistic and hostile workplace," repeated violations of the Open Meetings act, letting individual commissioners' grievances implode the board, and engaging in staff firings as retribution. Those five people, in the Council's judgement, were the five best who had applied. That says as much about the Council as about the disgraced commissioners themselves.

Those issues that led to a regional embarrassment for the County this fall were hardly the only ones to stain the Planning Board and County Council. The Board and Council have routinely passed master and sector plans over the outspoken objections of the communities the plans will guide growth policy and zoning in.

Thrive 2050 was only the most recent example, a "blow-up-single-family-home neighborhoods" plan and developer fever dream the Council rubber-stamped into law mere days after declaring that it had "no confidence" in the five commissioners who drafted and approved every word of it. Virtually all of the support for Thrive 2050 came from people who do not actually live in the single-family home neighborhoods the plan would bulldoze, developers, and Astro-turf "YIMBY" activists. The plan itself was neither novel nor innovative, but a hodgepodge document plagiarized from the few other jurisdictions around the country corrupt and crazy enough to end the single-family home zoning most consider to be the American Dream. Other than generating more developer profits, those earlier Thrive-style efforts elsewhere have failed to realize any of the false promises their advocates had touted.

M-NCPPC, the Planning Department and Planning Board have a horrific record on racial bias, particularly with the African-American community. The most prominent examples of this have been the Farm Road scandal, the desecration and attempted cover-up of the Moses African Cemetery in Bethesda, and the repeated calling of multiple armed police officers to silence or remove African-American protesters at Planning Board meetings. The Council had full knowledge of those events, and never exercised their self-proclaimed "power" to criticize, investigate or remove any employee, commissioner or chair involved in those well-documented racist actions. Not even after the summer of Black Lives Matter in 2020 did the Council revisit these transgressions.

Now that County Executive Marc Elrich and State Senator Ben Kramer are attempting to formulate a process to examine a reform or replacement of the current land-use authority structure, the Council is attempting to end the discussion before it starts. It's too late for that, because residents affected by the land-use decisions made over the last two decades have already been discussing it. That discussion has led to increasing calls to rein in M-NCPPC and the Montgomery County Housing Opportunities Commission. It's time to have this conversation, and explore the options.

Much like the County's outdated government monopoly on the sale of alcohol, the M-NCPPC is a highly-unusual arrangement for a land-use authority. It includes Montgomery and Prince George's County, two jurisdictions that just happen to have had many development-related scandals and outsized developer influence over the years. Those scandals - topped off last week by new questions about the ousted Planning Board's 2021 purchase of parcels in downtown Bethesda for $9.6 million for a park that now won't be built - have led us to the point that we need to look at how to make land-use decisions more accountable to all stakeholders, not just to those with the most money and power. 

The proposed commission, representing cooperation between county and state leaders, is a good starting point for this discussion. It's clear that those who have wielded the "power" in land-use and zoning decisions have abused that power, shown major errors in judgement, and failed to exercise their oversight role responsibly. They've lost their unearned privilege to continue to hold that power. 

Reforming the land-use authority structure could well mean transferring that power to others. It could also mean pulling Montgomery County out of the M-NCPPC. It should also mean restoring the Office of the People's Council and sector plan committees, and the creation of Advisory Neighborhood Commissions as Washington, D.C. has, to strengthen accountability to residents. We can't achieve reform until we take a hard look at the situation, through efforts such as the proposed commission.

A first step in being stripped of power is admitting you hold that power through a corrupt, antiquated and - on many occasions - racist structure of authority. The Council has made that admission loud and clear. Now is the time for adults in the room to chart a new way forward. If you openly state you have had the "power," you must also accept full responsibility for the wreckage that power is on the record as having caused, and not block the path to fixing it.

Montgomery County to host public meeting on jail project opposed by Rockville officials

Montgomery County will host a public meeting on the proposed construction on the County detention center property at 1307 Seven Locks Road in Rockville on Thursday, October 6, 2022 at 7:00 PM. The meeting will be held in the "first floor lecture hall" at the County Council building at 100 Maryland Avenue in Rockville, and is scheduled to conclude by 9:00 PM. There will be a virtual option to join the meeting online for those who can't attend in person; log-on instructions will be posted prior to the meeting at www.rockvillemd.gov/SevenLocksProject, once determined. 

The project as currently proposed is opposed by the Mayor and City Council of Rockville. It includes a school bus depot, and a future Department of Corrections and Rehabilitation Criminal Justice Complex and restoration center. Rockville elected officials have argued the proposal is inappropriate for a site that abuts eight residential neighborhoods. The existing Detention Center has been there since 1978; a police station there was built in 1963.

Montgomery County Executive, Civic Federation call on County Council to disapprove Thrive 2050 plan

Montgomery County Executive Marc Elrich (D) and the Montgomery County Civic Federation have both asked the County Council to disapprove the controversial Thrive 2050 growth plan. Elrich wrote in a memo to councilmembers that a new consultant report underscored his previous concern that there was insufficient outreach to residents of color, and of lower-income levels. He also noted that a survey touted by Thrive 2050 proponents used deceptive questions that referred to end goals of the plan, without disclosing the new zoning changes that would be implemented to achieve them.

Elrich advised the Council to put its political interests in passing Thrive 2050 before the November election aside, in favor of more outreach, and incorporation of more than 65 changes recommended by the consultant to prevent gentrification and displacement of residents of color and lower incomes. These proposed changes include Community Benefit Agreements, rent-to-own programs, and constructing more parks in areas that fit those demographics. Elrich said disapproving the current plan would also allow time for further public hearings.

A major complaint of Thrive 2050 detractors from the beginning has been the impression that the plan was rammed through by the County Planning Board while the general public was distracted by the pandemic. The most controversial aspect is that the plan would allow construction of multifamily housing in existing single-family home neighborhoods. This would drastically change the character of those neighborhoods, while the resulting attached housing units would be too expensive to help address the perceived lack of affordable housing in the county. 

Thousands of new housing units have come online countywide since 2014, but that surge in inventory has had no downward effect on prices. As volume increases, home prices and rents have only gone upward, creating skepticism that Thrive 2050's massive construction scheme will make housing affordable. In fact, based on the data of the last decade, it would likely only jack up prices further. If new townhomes sell for over $1 million in an industrial area of 20816, how much would a new larger duplex unit sell for in the same desirable zip code? Not less.

The resolution passed by the Civic Federation addressed many of the same concerns Elrich raised, as well as environmental sustainability and the need for broad community support for master plans. Thrive 2050 supporters have dismissed that idea, arguing that despite their six-and-seven figure investments in a SFH-neighborhood environment, County home buyers should have no say or leverage in the zoning or development of any property besides their own. 

New chapters should be added on each of the topics that the consulting team determined were shortchanged in the current draft, the Federation advised, including environmental, racial equity and social justice issues. A new public hearing should be held on each of those new chapters, its resolution added. The Federation also opposes universal upzoning and by-right zoning changes implemented through the controversial Zoning Text Amendment process, and notes that the consultant report suggests that a legitimate process to address the areas of concern it identified would take at least one year.

Other concerns that have been expressed throughout the Thrive 2050 process have included school overcrowding, loss of green space and tree canopy, inadequate parking spaces for the higher neighborhood densities proposed, and whether the existing infrastructure such as water and sewer can handle such a population increase in existing neighborhoods. 

The Council currently has planned to vote on the Thrive 2050 plan by October 25.

New apartment building proposed by Twinbrook Metro station in Rockville

Development firm Hines, in partnership with WMATA, is proposing a new mixed-use development adjacent to the Twinbrook Metro station in Rockville, which would require approval of an amendment to the existing Twinbrook Commons project plan. The development would be built on an assembled lot of 1800 and 1818 Chapman Avenue and a portion of WMATA property at 1700 Chapman Avenue. A one-story auto repair business at the corner of Chapman and Thompson Avenues will remain in place, and is not part of the project sites being assembled.

The 120'-tall building proposed would include 437 apartments, 5,075 square feet of ground floor retail/restaurant space, a 7,800 SF courtyard and green roof, and a 437-space parking garage. 15% of the apartments would be moderately-priced dwelling units. Hines will work with the City to coordinate design of the public space on the property with a proposed future park and plaza to be constructed by the municipality. City staff noted that there is a lack of parkland in that area today. Unfortunately, the developer has not provided any renderings of the proposed architecture of the development.

New bus circulation routes proposed;
future building shown in gray

A new access point into the Metro station bus loop would be constructed off of Thompson Avenue as part of the project. Current city parking standards require 600 parking spaces for a project of this scope. The applicants are seeking a waiver that would allow them to provide only 437. City planning staff are recommending the waiver be granted, citing the location's proximity to Metro, multiple bus routes and Metro parking garage among the justifications.

One Twinbrook resident who lives on the other side of the Metro/CSX railroad tracks wrote to city staff in opposition to the parking waiver. He said overflow parking from the increasing number of multifamily developments with such waivers will spill over onto residential streets in Twinbrook. "I purchased my house in 1989 with my entire life savings as my down payment," he wrote. "I am convinced that my neighbors did the same thing. We should not be disrespected by the City by ignoring our concerns which directly negatively affect our daily lives." He also noted that there is already insufficient space for the existing bus routes that service the Metro station there, questioning how WMATA can afford to give any away.

There is currently insufficient
sewer capacity for the proposed
development, including this line
shown in orange far from the 
building site in Twinbrook

Another concern expressed by City officials, is sewer capacity.  On July 18, the city's Chief of Engineering, John Scabis, wrote that the Department of Public Works "has determined that portions of the City existing sewer system do not have adequate capacity to serve your proposed development." Scabis outlined several mitigation solutions that Hines will be required to fund and facilitate to receive approval for the project. The existing deficiencies extend to the sewer system in the Twinbrook neighborhood on the other side of the tracks, adding to resident concerns beyond the parking matter.

The sites proposed for assembly are currently home to two industrial buildings. You may recall that they were reviewed for historic designation last year, before the green light was given for their demolition. The project will be reviewed by the Planning Commission at its meeting tonight, July 27, 2022 at 7:00 PM. Staff are recommending approval of the amendment to the Twinbrook Commons project plan.

Rockville HDC to review demolitions at Montgomery County jail

Rockville's Historic District Commission will review the proposed demolition of seven unutilized structures at the Montgomery County Detention Center campus at 1307 Seven Locks Road at its meeting this Thursday, May 19, 2022 at 7:00 PM. The Montgomery County Department of General Services is seeking the demolitions, to clear the way for a potential Montgomery County Public Schools school bus depot. 

No formal proposal for the bus depot has been submitted to the City as of yet. The HDC will consider the potential historic significance of the seven buildings. But under the mandatory referral process for government projects, the City can only advise changes; it cannot stop a County project from moving forward.

Rockville Planning Commission to discuss new parkland requirements for developers

Anderson Park in Rockville

The Rockville Planning Commission will discuss a proposed update to parkland requirements for developments that include more than 25 multifamily, 20 townhouse or attached, or 15 single-family home units. Non-residential developments with 5000 square feet or more of floor space would also be under the new requirements. Options under discussion will include dedication of land, fees-in-lieu-of dedication and impact fees.

When the Mayor and Council discussed the issue, they came up with several recommendations for the new park requirement rules. They suggested the Parks impact fee apply to the affected non-residential projects. The impact fee should be only 75% of what was recommended by a fiscal consultant to the City, to reduce costs for developers. Impact fees should be indexed to the Engineering News Record's Capital Cost Index, as they are in several Maryland counties right now. And exemptions should apply to the moderately-priced dwelling units in a project, existing and pending projects already under review by the City, and developments that include three or fewer residential units.

Planning commissioners will hold the discussion at their March 23, 2022 meeting. The virtual meeting will begin at 7:00 PM.

Rockville Mayor & Council to be briefed on Montgomery County detention center plan tonight

Representatives of the Montgomery County Department of General Services will brief Rockville's Mayor and Council tonight at 7:00 PM on the County's future plans for the County Detention Center site at 1307 Seven Locks Road. The County has proposed demolishing some structures on the site, and renovating or modifying others, to make room for a school bus depot. While the work is done, the detention center will remain in operation. The plan will have to be reviewed by the Rockville Planning Commission, but as a "mandatory referral" government project, commissioners will have little power beyond an advisory role.

Developer seeks to convert Rockville office building to residential

The already-weak office market in Montgomery County hasn't been helped by the pandemic. Now a developer is seeking to convert a Rockville office building to residential apartments, and then add 17 townhomes to the surrounding property. A virtual public meeting on the proposal for 22 W. Jefferson Street has been scheduled for January 18, 2022 at 7:00 PM. 

To participate in the event, join the meeting at that time and enter Meeting Number (access code): 2633 580 7334 and Meeting Password: Y6MySgEaZ88. You can also join by phone (or for those joining by computer without a microphone) by dialing +1-408-418-9388 United States Toll, and entering Access Code: 2633 580 7334.

Rockville Planning Commission to review Fortune Terrace development this week

A proposed residential development on Fortune Terrace in Rockville will go before the Planning Commission this Wednesday night, January 12, 2022 at 7:00 PM. Developer EYA has proposed building 99 townhomes, 96 multi-family units and 213 multi-family senior housing units at 11511 Fortune Terrace. An existing office building would be demolished to clear the way for the development if it is approved; 70,000 square foot Lifetime Fitness gym would remain on the site. Planning staff is recommending approval of the plan, with conditions.

Duball, LLC seeks to convert ground floor retail into residential units in Rockville Town Center

Planned retail and restaurant spaces
boarded up at the Ansel apartments in Rockville

The developer of the Ansel apartments at 33 Monroe Street in Rockville is finding weak demand for retail space in the ground floor of the newest residential building in Rockville Town Center. Duball, LLC is asking the city's Planning Commission for permission to convert up to 20,153 square feet of ground floor retail space to residential loft apartments, which would have direct access doors to the sidewalk. 

Retail spaces currently on the market
for lease at the Ansel; the developer says
demand for them is weak at this time

Retail and restaurant uses on ground floors are considered beneficial in activating the streetscape in urban areas, and in making pedestrians feel more secure about walking in an area at night. Duball is making a counter-argument in its application, suggesting that having occupants living on the ground floor will activate the streetscape more than having empty, walled-up storefronts. It cites the pandemic retail market as a major obstacle to leasing these already-approved retail and restaurant units, and promises that the loft apartments can be converted back to retail use if demand rises in the future.

A virtual meeting on the matter will be held this Thursday night, December 9, 2021 at 6:00 PM. Access the Zoom meeting online by entering Meeting ID: 929 7347 6840 and Passcode: 894571. You can also join the meeting by phone at +1 301 715 8592 US.

Rockville Chase Bank branch project moving forward on Meixin Supermarket site

J.P. Morgan Chase is moving forward with its proposed Chase Bank branch on the site of the vacant Meixin Supermarket at 460 Hungerford Drive in Rockville. The Mayor and Council last month voted to deny historic status to the Jack Sullivan-designed retail structure, which will now be demolished. 

A Level 2 site plan for the branch will be reviewed by the Planning Commission at its virtual meeting this week on Wednesday, December 8, 2021, at 7:00 PM. Planning staff are recommending approval of the plan, but with a whopping 28 conditions, ranging from lighting that does not cause glare for drivers to compliance with master plan requirements for a shared-use path and future extension of Dawson Avenue.

Photo by Robert Dyer; rendering via City of Rockville

Rockville Mayor & Council to review recommendations for Wootton Parkway, Woodley Gardens, College Gardens in 2040 plan

Rockville's Mayor and Council will discuss sections of the draft Rockville 2040 comprehensive master plan at their Tuesday, July 6, 2021 meeting related to Wootton Parkway, Woodley Gardens, and College Gardens. In response to public testimony discouraging widening or other methods of increasing vehicular capacity on Wootton Parkway, The City planning staff report is recommending limiting such improvements to "creative solutions" at intersections.

The staff report is also recommending designating the property of the Woodley Gardens Swim Club at 850 Nelson Street as "Open Space Private." While sale of the property is under consideration, the staff report notes, one or more potential new owners have indicated they wish to maintain the existing pool operation. 

In regard to the College Gardens area, the report is supporting public testimony that called for reopening the walking/biking connection between Princeton Place and the Montgomery College - Rockville campus, leaving out any mention of a planned new roadway between W. Gude Drive and Yale Place, construction of a pedestrian path between College Gardens and Woodley Gardens, and for a new sound barrier along I-270 on the western side of Woodley Gardens.

However, the report does not support entirely eliminating a proposed new I-270 interchange with W. Gude Drive. The report recommends the Mayor and Council retain the draft's proposal for studying such an interchange, but to amend the language that would only endorse an interchange "that has minimal or no impact on the Woodley Gardens and College Gardens neighborhoods." A new interchange had support from residents in Fallsgrove and the West End who participated in listening sessions, and from businesses in the Southlawn industrial area, the report states.

Rockville Mayor & Council to discuss potential litigation regarding Maryland Express Lanes project in closed session

Rockville's Mayor and Council will discuss potential litigation related to "a construction project" and the "P3 I-270 expansion project" in closed session at its Monday, June 14, 2021 meeting, which begins at 5:30 PM for that purpose. The Mayor and Council have spoken against the I-270 Express Lanes project over the last few years, since it was proposed by Maryland Gov. Larry Hogan.

Curbside EV charging stations proposed
for multiple locations in Rockville

When the Mayor and Council reconvene in public session Monday night, they will consider approving increased fines for parking within 15 feet of a fire hydrant, a contract with Pepco for electric vehicle charging stations throughout the city, support for excavation improvements in the public right-of-way for the B.F. Saul Twinbrook Quarter project, and a $299,600 contract to install sewer grinders at the N. Horners Lane and Fallsgrove Sewage Pump Stations.

Proposed locations for Pepco
curbside EV charging stations

Also on the agenda is a public hearing on the Rockville 2040 Comprehensive Master Plan, and a project plan for a new retail center long in the works at 900 Rockville Pike. The Mayor and Council could choose to approve that project Monday night, or simply discuss it and recommend next steps to city staff.

Images courtesy City of Rockville

Rockville apartment building at future Lidl grocery site to be named after Josiah Henson

New details have come to light about the Lidl grocery store and residential apartment project proposed for the old CarMax property at 15931 Frederick Road in Rockville. The apartment building will be called The Henson at Shady Grove. It is being named for Josiah Henson, whose story inspired the famous novel, Uncle Tom's Cabin. 

Lidl has brought in Rockville-based Foundation Housing as a partner to handle development of the apartments. The eight-story Henson will house 200 units, with all units being termed affordable housing. 1, 2 and 3-bedroom units are anticipated to be provided in the building. City leaders have advocated for developers to include such larger units in new multifamily housing. An above-ground, two-level parking deck will also be part of the building.

The Lidl store will include an outdoor, cafe seating area. That seating will be shaded by a canopy. Extensive landscaping is proposed for the grocery store and The Henson.

Rockville Mayor & Council to hold public hearing tonight on proposed annexation of King Buick-GMC dealership into city

Rockville's Mayor and Council will receive public testimony on the proposed annexation of the King Buick-GMC auto dealership property at 16200 Frederick Road into the city at their virtual meeting tonight, May 17, 2021 at 7:05 PM. A residential development has been proposed for the site by developer EYA. City zoning would permit the density EYA seeks for the development, whereas the current Montgomery County zoning would not.

Security fencing installed around site of future Rockville Wegmans store (Photos)

There's finally some visible activity on the long-delayed Twinbrook Quarter development at the corner of Rockville Pike and Halpine Road near the Twinbrook Metro station. Security fencing topped with razor wire has just been erected around the many empty buildings and storefronts on the site. 

Fencing around the abandoned
Hooters of Rockville

The barricades extend as far north as the shuttered Hooters restaurant. That is a necessary step ahead of demolition, so it looks like this is finally moving forward. Most anticipated is the Rockville Wegmans grocery store that will anchor the B.F. Saul development.

Rockville Planning Commission meeting canceled

The March 24, 2021 Rockville Planning Commission meeting has been canceled. No reason was given in the announcement. The next Planning Commission meeting is currently scheduled for Wednesday, April 14, 2021. Earlier this week, commissioners presented the draft Rockville 2040 Comprehensive Master Plan to the Mayor and Council, and recommended its approval. 

Montgomery Mall, Wheaton Plaza to be sold in 2022

International mall operator Unibail-Rodamco-Westfield (URW) plans to sell most of the malls it owns in the United States in 2022, the company announced last week. The news immediately puts the future of Montgomery Mall and Wheaton Plaza into serious question; URW owns both malls.

The news might have been a complete shock had it come prior to Westfield's acquisition by Unibail-Rodamco in 2018. After all, Westfield sunk well over $90 million into additions and renovations of Montgomery Mall alone this past decade. If Westfield was still the sole principal owner, this would not be happening.

Clearly, URW is not committed to bricks-and-mortar and indoor malls, and is seeking a Sears-Kmart-style payday via selling off the real estate. Here in Montgomery County, that real estate is worth a fortune.

However, despite a Wheaton sector plan filled with developer giveaways, there has been little to no demand in the private sector for mixed-use development in the same area of Wheaton where Wheaton Plaza is located. Since the new plan was passed by the Montgomery County Council roughly a decade ago, only two smaller, private sector apartment developments with no retail or dining have been constructed. A Montgomery County government project, a taxpayer-subsidized government office building at the Wheaton Metro station, is the only other significant project to be realized in the last decade.

It will be interesting to see who the potential buyers of Wheaton Plaza will be, and what they plan to do with the property. Montgomery Mall's site has greater demand. But there is serious question as to the quality of the redevelopment of both sites. 

Will they become two more cookie-cutter multifamily housing developments like recent housing projects at Rockledge and Tower Oaks, or vibrant communities with high-profile retail and restaurant tenants like Pike & Rose and Virginia's Mosaic District? Will the new owners take the cautious approach Westfield had planned by building on parking lots around the malls first, or a high-risk dice roll like the one that backfired on Lerner, when it pulled the plug on its popular White Flint Mall only to wind up with an empty field and no income?