Gap Factory is coming this summer to Rockville. The store will be located at 1667 Rockville Pike at Congressional Plaza. That's the space recently vacated by Land's End, next to Hallmark. The interior has been gutted and construction on the interior fit-out appears to be getting underway.
Is Gap Factory yet another liquidation outlet? No, and I did not know this. Gap Factory does not sell anything sold at regular Gap stores. Instead, the products are designed with less-expensive materials at lower prices by Gap designers. Now, most of us would probably say, "Isn't that what Old Navy is?" The selling point seems to be that if you are fond of the styling of Gap clothes and find their designers' tastes to reliably match yours, Gap Factory is an additional line of their creations you can snag for less.














