Have we passed peak "pet parent" in Montgomery County? The demise of Bark Social at 935 Prose Street at Pike & Rose in Rockville may require us to ponder this question for the first time. Bark Social has filed for bankruptcy after an expected round of new financing fell through, the company announced as it - in its own words - "abruptly" closed all of its locations Thursday.
A cross between a dog park and a bar, with a border-crossing-checkpoint design aesthetic, Bark Social appeared as if it could do no wrong when it opened in 2021. Pandemic-weary Americans were eager to embrace any new outdoor venues, and dog owners in the many apartment buildings around Bark Social had limited exercise options for their pets to take advantage of. The steady decline of alcoholic beverage sales was also briefly reversed, as lockdowns, pandemic restrictions, and a botched rollout of vaccines led some to turn to adult beverages to pass the empty hours.
Investors apparently have since turned (Karelian) Bearish on the concept. Have cats overtaken the dogs? Has inflation made expensive dog ownership too much of a luxury expense at this point? This is the time for all "plant parents" to seize the zeitgeist!