Thursday, June 13, 2024

Soma closes at Montgomery Mall in Bethesda

has closed at Westfield Montgomery Mall in Bethesda. The women's lingerie boutique brand was recently acquired by a private equity firm, which makes the closure less surprising. Having said that, I do not see news stories about specific Soma locations closing in other areas of the country at this time, so perhaps Montgomery County's infamously-moribund economy is to blame in this case. Soma was launched by Chico's FAS twenty years ago, and claims to have over 250 stores today.

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