Tuesday, April 23, 2019

Proposed Rockville sign regulations update before Planning Commission Wednesday

Businesses getting the attention of potential customers driving through Rockville might become even more challenging under changes proposed for the city's sign regulations. Those changes will be considered for final recommendations to the Mayor and Council by the Planning Commission Wednesday, April 24, 2019 at 7:00 PM at City Hall.

City staff have suggested outlawing pole signs in favor of ground-level "monument signs." Staff has also suggested the Commission declare existing pole signs as "nonconforming," and require them to be removed in eight years. You may notice that without such signs out at the property edge on Rockville Pike, for example, it's very hard to notice businesses set back from the road while driving.

The proposed changes would also eliminate the Sign Review Board, and have its primary functions reassigned to the Board of Appeals. To see changes that might affect your business or neighborhood sales and activities, review the staff report online before tomorrow night's meeting.

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Monday, April 22, 2019

Dream Aero Flight Simulator coming to Westfield Montgomery Mall in 2020

Westfield Montgomery Mall patrons will take to the skies next year without leaving the Bethesda mall. Dream Aero, a flight simulator similar to those used to train actual pilots, will arrive at a location on Level 3. Level 3? Could this be replacing the long-delayed Japanese steakhouse outside the ArcLight Cinemas? That's the only space available on Level 3.

Dream Aero is currently available in malls in places like Dubai and Moscow, where it provides an accurate simulation of flying a Boeing 737. It's an authentic closed-cockpit, moving simulator just like professional pilots use. Sessions are priced by length of time, with VIPs getting 120 minutes behind the controls. Westfield says more details about the specifics of their flight simulator operation will be available in the future. But for now, this sounds like a great innovation to add to Montgomery Mall as another entertainment option.

Also coming sooner to the mall are Eyebobs and Windsor. To be located on Level 2 in the Macy's wing, Eyebobs is an "irreverent" eyewear retailer opening this summer. Windsor is a women's apparel and accessories boutique, and will open this fall on Level 1 in the Old Navy wing.

Photos courtesy Westfield

Addition proposed for Collingswood nursing home in Rockville

The owners of Collingswood Nursing & Rehabilitation Center at 299 Hurley Avenue in Rockville have proposed a new addition to the building. In a submission to planning staff, the applicant says the addition will not increase the footprint of the nursing home.

Instead, the plan is to convert the existing Family Dining and Activities Room with several adjacent rooms, and the porch above the entrance into a new Physical and Occupational Therapy space. That will change the exterior appearance of the building, by replacing the classic balcony with an enclosure. The applicant calls the change "a contemporary look." Not mentioned in the application is what provision will be made for families, and for patients who were able to enjoy fresh air on the porch, after the addition is completed.

The lobby will also expand into current office space, and the existing Therapy room will become a Conference Room under the proposal. If approved, construction could begin this fall.

No site plan is currently available. Collingswood was acquired from the original owners by a private-equity firm two months ago.

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Friday, April 19, 2019

More "signs" of Barnes & Noble moving to Congressional Plaza in Rockville

Barnes & Noble won't be moving from Montrose Crossing to Congressional Plaza for more than another year. But their first "Coming Soon" signage has already gone up at their future space. Barnes & Noble is currently scheduled to downsize into this new format store in the summer of 2020.


Sports Nation moves at Montgomery Mall

Sporting goods retailer Sports Nation has moved upstairs to Level 2 at Westfield Montgomery Mall in Bethesda. Their new location is across from the future 7-Eleven store.



Thursday, April 18, 2019

Rockville HDC approval sought for demolition of Beall Avenue home

515 Beall Avenue
The owner of a ranch home at 515 Beall Avenue in West End Park is seeking to tear the house down, and has applied for a ruling of historic significance from the Rockville Historic District Commission. While the West End Park subdivision first saw Victorian homes constructed in the 1890s, according to the HDC staff report, this ranch home was built in 1952 as part of the post-war wave of suburban growth in Rockville.

Preservation planner Sheila Bashiri has recommended against historic designation of the home, and that it meets none of the criteria for historic preservation. The HDC will review the application and report at their meeting tonight, April 18, 2019 at 7:30 PM. This demolition request will very likely be approved, as two very large new-construction homes have already been built adjacent to 515 Beall.
New home proposed for
21 Martins Lane
The HDC will also provide a courtesy review of a new home proposed for 21 Martins Lane. This two-story home would be on a lot behind the historic Hebron House at 17 Martins Lane, in the Haiti/Martins Lane community. Staff is suggesting the HDC encourage the homebuilder to add more windows to what will otherwise be large, blank exterior walls.

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Wednesday, April 17, 2019

12 Stories opening at The Wharf: D.C. is doing what moribund MoCo won't for nightlife

Montgomery County is still reeling from the collapse of its nighttime economy following the County Council's disastrous Nighttime Economy Task Force initiative. Where there were crowds on sidewalks and corners outside of downtown Bethesda's nightclubs and bars prior to the initiative, 16 nightspots have shuttered since the task force debacle. Many other businesses slashed or eliminated their late-night hours. Downtown Bethesda sidewalks now grow empty and quiet after 9 or 10 PM. Thousands of young professionals have taken their wallets and purses to the District for nightlife since, including to The Wharf, where an exciting new rooftop will open tonight.

I recommended years ago that Montgomery County put incentives and requirements for nightlife, including rooftop nightclubs at the new hotels being approved for urban areas like downtown Bethesda. Those suggestions fell on deaf ears at the Council and Planning Board, as of course, it is much cheaper to put up a hotel with a non-active roof use. Naturally, our developer-controlled Council and Planning Board never put the public before the developers, which is how we ended up with no replacement cineplex and no replacement Capital Crescent Trail tunnel under Wisconsin Avenue in the Apex Building redevelopment - even though the Council and Board held full authority to require both. Heckuva job, Brownie!

By contrast, the District is getting its latest rooftop nightspot tonight, April 17, 2019 with the debut of 12 Stories, high atop The InterContinental Hotel at The Wharf. The 3500 SF rooftop features spectacular views of the Potomac River, waterfront and Washington, D.C. We could have had something like this on top of the new hotels coming to Wisconsin Avenue here, but...the Council was too busy collecting developer checks, and debating a ban on circus animals instead.
Current and prospective MoCo bar and restaurant
owners said, "Yes, Yes, Yes!" to privatization of liquor
sales, but our cartel-controlled County Council said, "No, No, No!"
At 12 Stories at The Wharf tonight, 13-foot floor-to-ceiling windows will give you views of the Jefferson, Lincoln and Air Force Memorials, as well as the pinnacle of the Washington Monument and Hains Point. From the future Marriott hotel in downtown Bethesda, nighttime will give you lovely views of car dealerships and a concrete parking garage. So much winning!
The J Street Spritz at
12 Stories at The Wharf
Tonight at 12 Stories at The Wharf, you could be sipping a zero-degree “Superchilled Martini 24” and taking in the sweeping vistas of the Nation's Capital. Perhaps you would prefer a “J Street Spritz,” made with Tito’s Vodka, Amaro Nonino, lime juice, raspberries, Domaine Chandon and sparkling soda. It's enough to make Jack Evans bust out the old Constituent Fund.

All that's busting in Montgomery County is the County budget, in the red again this year, with residents facing yet another increase in property taxes. With what the Maryland Restaurant Association complained was a "flat" restaurant and bar market in Montgomery County, record numbers of closures, and profits declining in a business with thin margins already, we're losing nightlife spending and alcohol sales to the District and Virginia, thanks to our archaic County government-controlled liquor monopoly.
The Wharf Burger
Just some of that lost revenue will end up being spent in D.C. at 12 Stories, where brunch will be added in May to a windows-on-the-capital-of-the-free-world menu that tonight already features locally sourced oysters, a buttermilk fried chicken sandwich, and a ceviche-style crudo.

While Montgomery County's "leaders" turn to taxpayers again this year for yet another payday 4.8% property tax increase, the developers of The Wharf in D.C. turned to the Gerber Group, the geniuses behind NYC’s Mr. Purple, The Roof and The Campbell, and Atlanta's Whiskey Blue, "known for its signature elevated nightlife experience and top-notch food and beverage," it says.

Montgomery County's vision for an "elevated nightlife experience?" "More taxi stands [ever heard of Uber and Lyft, guys?], more buses," and continued total monopoly government control of liquor sales to restaurants, bars and the public. No wonder Montgomery County is at rock bottom in the region by every relevant economic development measure.

They blew it, folks.

Photos by Anna Meyer